Calculate Your Membership Costs

ESTIMATES AND TIMELINES BASED ON AVERAGES FROM 3,000+ PROJECTS

Project Estimates

This page contains details associated with our most common projects along with typical hours and timelines to help you plan your marketing budget.

While average costs and timelines are listed below, all projects are customized based on your needs.

Membership Packages

Our membership packages include a set number of project hours each month to use to execute whatever projects you assign to our team.

STRATEGY

monitoring analytics on computer screens

Performance Reports

7.2 Hours over 5 Business Days

(average based on 50+ projects)

Our team will help you establish clear performance metrics for your marketing program by conducting research to identify the best reporting solution based on your needs. 

Once the reporting platform is purchased (third-party fees may apply), our team will help connect and configure your performance reports so that you have a clear picture of the performance of your marketing program going forward.

Campaign Outline

2.4 Hours over 4 Business Days

(average based on 50+ projects)

Our team can help you launch or promote a product or service, build brand awareness, provide new information to customers, or showcase rebranding by helping you develop a plan to meet your goals. 

Once your campaign goals are determined, our team will develop a high-level outline for one campaign across multiple platforms, which may include email marketing, social media, advertising, website changes, and more.

SOCIAL MEDIA

Hand using smartphone with Social media concept.

Social Media Content

7.2 Hours Monthly

(average based on 50+ projects)

Our team will draft content for, design graphics for, and schedule social media posts on your behalf.

Our team maintains activity across your social media channels. We typically develop posts that update your audience on your business news, encourage engagement, and drive conversions by directing your audience to your website.

Social Media Engagement

7.2 Hours Monthly

(average based on 50+ projects)

Our team will engage with your audience via your social media pages.

Our team customizes our engagement according to your needs. We may reply to comments, direct messages (DMs), and Tweets; follow and engage with influencers, media personnel, or others; engage in Facebook and LinkedIn groups; share articles on LinkedIn and respond to comments; or engage as a personal LinkedIn page.

Social Media Strategy

7.2 Hours over 4 business days

(average based on 50+ projects)

Our team develops a social media strategy for your business.

Our team develops a framework for what social media platforms to use as well as content topics, content types, post frequency, and best practices for your industry. This framework helps guide your social media program and provides a cohesive experience for your followers.

Social Media Influencer

4.8 Hours Monthly

(average based on 50+ projects)

Our team identifies and contacts influencers on your behalf.

Once an influencer says that they are interested in working with your business, we pass off the conversation to your internal team to coordinate payment and agreements.

Online Reputation

4.8 Hours Monthly

(average based on 50+ projects)

Our team solicits, monitors, and responds to reviews directly on your pages. This project will include the use of ORM software, which may include a one-time or recurring fee. 

Our team requests a list of your customers and then solicits reviews from them using a process that encourages positive reviews and mitigates negative reviews by pushing them offline. We also monitor the internet for other brand mentions, which do not include social media mentions.

COMMUNICATIONS

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Blog Articles

8.4 Hours Monthly 

(average based on 50+ projects)

Our team drafts and schedules blog articles to publish on your website.

Our team researches topics related to your business that interest your audience and that they are actively searching for online. We then draft the articles to educate your audience and drive them to your products or services, including on-page SEO. We schedule the articles to publish on your website’s blog.

Brand Positioning and Messaging

7.2 Hours over 4 Business Days

(average based on 50+ projects)

Our team analyzes your top competitors in SWOT analysis format. We then develop a positioning statement for your audience as well as messaging guidelines for that audience. 

Once approved, the messaging guidelines provide specific dos and don’ts to help all team members craft content for your business – ensuring that the same tone and voice is used regardless of who is working on the content. 

Email Newsletter

4.8 Hours Monthly 

(average based on 50+ projects)

Our team drafts and schedules your business’s newsletters.

Our team works directly in your email marketing software account to draft and schedule the newsletters. We draft promotional and educational content based on your goals and design the newsletters according to your visual branding while ensuring readability across all devices. 

Promotional Email

6 Hours over 5 Business Days

(average based on 50+ projects)

Our team drafts and schedules promotional emails touting a specific promotion, sale, event, company announcement, or new product or service.

Our team works directly in your email marketing software account to draft and schedule the email. We draft content based on your promotion and design the email according to your visual branding while ensuring readability across all devices. 

Sequenced Email Campaign

24 Hours over 8 Business Days

(average based on 50+ projects)

Our team drafts emails in an automated sequence. Common sequences include Onboarding, Welcome, Abandoned Cart Recovery, Renewal, and Event.

Our team works directly in your email marketing software account to draft and schedule the emails. We draft content based on your goals and design the emails according to your visual branding while ensuring readability across all devices. 

Content Calendar

6 Hours over 4 Business Days 

(average based on 50+ projects)

Our team develops a content calendar based on your unique goals and needs to help you plan and prepare for campaigns, sales, and launches that happen every year. However, we are happy to customize this project based on your needs.

We outline a content calendar that helps you coordinate your communications, social media, and advertising projects together with timely campaigns for the future.

Website Content Optimization

27.6 Hours over 9 Business Days 

(average based on 50+ projects)

Our team adjusts the sitemap and content for your current website with a focus on creating an optimal user experience and improving on-page SEO. 

We begin by drafting the updated sitemap and content in a Google DOC. After your approval, we make the adjustments directly on your website. 

Chatbot Setup

9.6 Hours over 5 Business Days 

(average based on 50+ projects)

Our team sets up a chatbot on your website. 

Our team begins by helping you identify the best third-party chatbot-building software to meet your needs. We then create conversations in the chatbot software to help your prospects find the answers to their questions and convert. 

Media Outreach

9.75 Hours Monthly 

(average based on 50+ projects)

Our team drafts news releases and identifies media outlets on an ongoing basis.

Once you approve the news release and proposed media outlets, we submit the news releases to the media outlets using your business’s media email account. We also monitor the account for responses and requests from media personnel.

Link Building

7.5 Hours Monthly

(average based on 50+ projects)

Our team identifies backlink opportunities and conducts outreach to secure backlinks on an ongoing basis.

We first identify your top-quality content and then identify backlink opportunities where other sites could benefit by referencing your content links. We conduct manual outreach to those websites in an effort to secure backlinks that are mutually beneficial for both parties.

WEBSITE

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Website Design Optimization

36 Hours over 10 Days 

(average based on 50+ projects)

Our team adjusts the design of your current website to create an optimal user experience and showcase your brand and offerings positively and effectively. 

We update your website directly while in draft or development mode. After approval, we push the site live.

Website Funnel Optimization

28.8 Hours over 10 Days 

(average based on 50+ projects)

Our team optimizes your marketing funnel to increase the overall traffic and conversation rate. 

We update each asset in your marketing funnel directly in draft mode. After approval, we push them live.

Website Production

96 Hours over 30 Days 

(average based on 50+ projects)

Our team drafts content for and builds a brand-new website for your business.

We develop a sitemap for your website. We then draft content for and design all base web pages, from the Home page to the Product or Services pages, and from the About Us page to the Contact page.

Web Page

9.6 Hours over 6 Business Days 

(average based on 50+ projects)

Our team drafts content for and designs web pages on your site.

Once the goal for the web page is determined, our team develops a web page that aligns with your current website’s messaging and design.

Directory Listings

3.6 Hours over 6 Days

(average based on 50+ projects)

Our team will help you identify the best third-party directory update software to streamline the process of updating multiple directories.

Our team drafts content to be used across all directory listings. Once approved, we enter the content into the chosen software to be disseminated across multiple directories that we believe would be a good fit for your business. The number of additional directory listings added or updated does not typically add to the project cost, but it may add to the software cost.

Website Maintenance

2 Hours Monthly

(average based on 50+ projects)

Our team keeps your WordPress website healthy and performing optimally by performing consistent maintenance, which helps prevent malware infections. 

Our team regularly backs up the website; updates site plugins and themes; scans the website for issues; checks for and fixes broken links; checks the copyright date; checks the website SSL certificate installation; and ensures Google Analytics Property and Google Search Console are tracking correctly.

Website Tracking

3.6 Hours over 4 Business Days

(average based on 50+ projects) 

Our team sets up website tracking on your website to help you monitor the success of your marketing campaigns. 

We use Google Analytics, Google Tag Manager, and Google Search Console as our primary tracking and analysis tools. We set up connections between your website and your email marketing platform and active social media pages.

SEO Enhancement

30 Hours over 8 Business Days 

(average based on 50+ projects)

Our team reviews your website’s current SEO status and makes on-page adjustments with the goal of getting your website up-to-speed on SEO best practices. 

We optimize on-page SEO in two ways: 1) implementing the right keywords to help increase your organic rank and 2) updating how your web pages display in search.

SEO Monitoring

4.8 Hours Monthly 

(average based on 50+ projects)

Our team makes on-page adjustments to your website on a consistent basis to improve your overall search ranking over time and to improve the searcher’s experience when viewing your website in search. 

We use multiple SEO tools to identify areas on your website that could benefit from optimization. From there, our team sends you an overview of these recommendations and implements the optimizations that are a top priority for your website.

ADVERTISING

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Search Advertising Setup

24.1 Hours over 9 Business Days 

(average based on 50+ projects)

Our team sets up your search and display ad campaigns. 

For the campaign structure, we typically use commonly searched terms related to your business offerings and location targeting, as well as display advertising to increase brand awareness and engage previous site visitors through remarketing efforts.

Social Media Advertising Setup

22.7 Hours over 9 Business Days 

(average based on 50+ projects)

Our team sets up your social media ad campaigns. 

For the campaign structure, we typically use uses commonly searched terms related to your business offerings or interests related to the business offerings, and we use demographic and location targeting. We utilize multiple types of ad formats using the assets provided, such as boosted posts, carousel ads, slideshow ads, Messenger ads, and more.

Amazon Advertising Setup

23.4 Hours over 9 Days

(average based on 50+ projects)

Our team sets up your Amazon ads. 

For the campaign structure, we typically focus on reaching high-intent shoppers by utilizing multiple advertising options, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.

Search Advertising

11.1 Hours MonthlY

(average based on 50+ projects)

Our team manages your search and display ad campaigns.

We manage your search and display ads using your current campaign structure. This typically uses commonly searched terms related to your business offerings and location targeting, as well as display advertising to increase brand awareness and engage previous site visitors through remarketing efforts.

Social Media Advertising

10.5 Hours Monthly

(average based on 50+ projects)

Our team manages your social media ads.

We manage your social media ads using your current campaign structure. This typically uses commonly searched terms related to your business offerings or interests related to the business offerings, and we use demographic and location targeting. We utilize multiple types of ad formats using the assets provided, such as boosted posts, carousel ads, slideshow ads, Messenger ads, and more.

Amazon Advertising

10.8 Hours Monthly

(average based on 50+ projects)

Our team manages your Amazon ads. 

We manage your Amazon Ads using your current campaign structure. This typically reaches high-intent shoppers and utilizes multiple advertising options, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.

Ongoing CRO

3.6 Hours Monthly

(average based on 50+ projects)

Our team will help you identify the best CRO tool to monitor conversions across your marketing funnel.

Once we know what conversion you want to focus on, our team monitors how your visitors interact in your marketing funnel, hypothesizes why some interactions don’t turn into conversions, and then optimizes the assets in your marketing funnel in an effort to increase conversions.

GRAPHIC DESIGN

closeup of woman using a phone and computer

Collateral Package

26.4 Hours over 8 Days

(average based on 50+ projects)

Our team develops content for and designs a collateral package for your business.

Our team develops content that conveys the important details of your business to your audience with a design that aligns with your brand. All assets are print-ready at the end of this project.

Ebook

24 Hours over 10 Days

(average based on 50+ projects)

Our team drafts content for and designs an ebook for your business. 

We research topics that your audience is seeking out and then draft content to provide value to your audience while positioning you as the expert. The ebook ends with a call to action to buy your products or services.

Branding Design

14.4 Hours over 4 Days 

(average based on 50+ projects)

Our team develops logo concepts with accompanying color palettes and fonts. 

We utilize your business details to develop your visual branding assets, ensuring that your branding truly reflects the different aspects of your business.

Print Ad Design

8.4 Hours over 4 Days 

(average based on 50+ projects)

Our team develops print ads according to the specifications provided by the publication. 

Before we begin designing, our communications team drafts content for the print ad based on best practices. Our graphic design team then designs the print ad according to your visual branding.

Display Ads Design

8.4 Hours over 4 Business Days

(average based on 50+ projects)

Our team develops display ads for your display ad campaigns.

Before we begin designing, our communications team drafts content for the ad based on best practices. Our graphic design team then designs the ad according to your visual branding.

Recurring Ad Design

4.8 Hours Monthly

(average based on 50+ projects)

Our team designs advertisements for your recurring digital ad programs.

We develop ad designs in this project based on the analytics in your advertising projects. Over the course of this project, we create new ads to help combat ad fatigue and we update ad designs for use during A/B testing.

Branding Modernization

14.4 Hours over 4 Days 

(average based on 50+ projects)

Our team uses your branding assets to develop new logo concepts with accompanying color palettes and fonts. 

Once we know what you like and dislike about your current visual branding assets, we develop new logo concepts. The logo concepts either use your current color palette and fonts or new color palettes and fonts to fully modernize your visual branding.

Booth Design

38.4 Hours over 15 Days

(average based on 50+ projects)

Our team drafts content for and designs everything you need for your next booth.

Our team develops content that conveys the important details of your business to your audience in relation to the event you are attending with a design that aligns with your brand. All assets are print-ready at the end of this project.

Direct Mail Campaign

12 Hours over 7 Days

(average based on 50+ projects)

Our team drafts content for and designs a custom direct mail campaign for your business.

Our team helps you set up the direct mail campaign via the United States Postal Service, including determining the best geographical radius to send the postcard to. We also estimate the product cost (the cost to print the mail pieces and mail them out using the USPS).

Video Ad Design

10.8 Hours over 7 Business Days

(average based on 50+ projects)

Our team drafts content for and designs a video ad for your business. 

We add music that aligns with the ad for added effect while ensuring the viewers don’t miss anything on mute.