Search Advertising Setup
Project Estimate
Processes, Timelines, and Costs
Comp. Savings
Project Cost
Starting at $875
Timeline
9 Days
Estimate Considerations
At SharedTEAMS, our search advertising setup services are built to launch high-performing campaigns that connect your brand with the right audience at the right time. We start by aligning campaign goals with your business objectives, conducting keyword research, and identifying targeting opportunities that maximize impact.
Our estimates include time for ad account setup, keyword strategy, ad copywriting, audience targeting, budget configuration, and conversion tracking implementation. We also factor in testing, collaboration, and compliance checks to ensure your campaigns are ready to perform. This strategic, detail-oriented approach helps our members launch effective search ads that drive measurable results from day one.
Project Process
Throughout the Search Advertising Setup project, our team sets up the campaigns in your Google Ads account. This project can also be used to optimize existing ad campaigns before we begin managing them.
For search advertising efforts, we create campaigns with specific ad groups that are tailored directly to the set of search terms in the keywords, ad copy, and landing pages.
For display advertising efforts, we create two different types of campaigns: retargeting and interest-based or geographic ads.
Retargeting efforts target previous site visitors with display advertising using the Google Ads remarketing program; these ads have a strong call to action and are designed to produce conversions.
Geographic and interest-based targeting is used to connect with the target audience through display advertising; these ads are focused on increasing brand awareness with softer calls to action.
performance
In this project, our team creates an effective campaign structure for generating leads, tracking ongoing program performance, and providing ongoing optimization. This structure will be developed based on your industry’s best practices.
Getting your advertisements professionally designed according to your business’s visual branding strategy can increase the performance of this project.
Please note that it is common to run more than one Search Advertising campaign simultaneously and doing so may increase the performance of each campaign; however, we always recommend starting small and scaling as you see results. Our team will recommend the number of campaigns based on your needs and industry best practices.
Additional Considerations
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- Has your business used search or display advertising efforts before?
- Do you have a Google Ads account?
- How many campaigns are you running?
- What are your advertising goals?
Project Phases
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
Additional Considerations
During this initial phase, we will review the Member Profile, project details, and project considerations. We will also log in to your Google Ads account or we create a Google Ads account for you.
At this phase, we will clarify any details with you, if needed.
Initial project approach
Our team begins developing your search advertising program by creating the campaigns, ad groups, ad copy, keyword targeting, and goal conversion tracking according to your business’s needs and advertising best practices.
Project Presentation
During the next phase, our team finalizes and presents the advertising campaigns to you, and provides you with the opportunity to provide feedback before we launch the campaign.
Project CLosure plan
After we receive and implement your feedback, we launch the campaigns and provide you with another update.
Once the initial campaign is live, our team typically recommends shifting into a recurring optimization and maintenance program with our Search Advertising project.
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