Search Advertising

Project Details

Average Cost

11.1 Hours Monthly

Average Timeline

10 Days to Launch

Project Overview

Our team manages your search and display ad campaigns, which typically includes 3 campaigns with 2 ad groups per campaign in Google Ads. If this is your first time running search ads, then we recommend a minimum ad spend budget of $250 per month.

We manage your search and display ads using your current campaign structure. This typically uses commonly searched terms related to your business offerings and location targeting, as well as display advertising to increase brand awareness and engage previous site visitors through remarketing efforts.

what to expect

What to Expect

On a recurring basis, we manage and refine campaigns that have already been set up. For every project, our team tests campaigns to identify the most effective avenues for generating traffic that results in conversions as outlined in the Member Profile.

For search advertising efforts, we manage campaigns with specific ad groups that are tailored directly to the set of search terms in the keywords, ad copy, and landing pages.

For display advertising efforts, we manage two different types of campaigns: retargeting and interest-based or geographic ads.

Retargeting efforts target previous site visitors with display advertising using the Google Ads remarketing program; these ads have a strong call to action and are designed to produce conversions.

Geographic and interest-based targeting is used to connect with the target audience through display advertising; these ads are focused on increasing brand awareness with softer calls to action.

Performance

The Search Advertising project establishes a foundation for future advertising efforts with a focus on lead generation, brand awareness, and conversion optimization.

Throughout this project, we monitor campaigns and make enhancements to reduce the cost per conversion and stay ahead of the competition, helping you gather more leads in a more cost-effective manner over time.

Getting your advertisements professionally designed according to your business’s visual branding strategy can increase the performance of this project.

If you do not currently have search ad campaigns or they need to be optimized before recurring management, we recommend starting with a Search Advertising Setup project first.

Please note that it is common to run more than one Search Advertising campaign simultaneously and doing so may increase the performance of each campaign; however, we always recommend starting small and scaling as you see results. Our team will recommend the number of campaigns based on your needs and industry best practices

impact
project considerations

Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • Has your business used search or display advertising efforts before? If not, you may want to consider a Search Ads Setup project first.
  • Do you have a Google Ads account? If not, you may want to consider a Search Ads Setup project first.
  • How many campaigns are you running?
  • What are your advertising goals?

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, we will review the Member Profile, project details, and project considerations. We will also log in to your Google Ads account, assess previous campaigns, and note any high- or low-performing campaigns for keywords and tactics to use or avoid later on.

At this phase, we will clarify any details with you, if needed.

2) Strategic Program Overview

During the first month of this project, our team makes adjustments to your ongoing advertising campaigns to optimize them based on your goals. We send you an update of all changes, including:

  • Recent performance data to provide you with a baseline for moving forward
  • Broad overview of what is working and what is not working
  • Campaign optimizations made during this phase of the project

3) Recurring Monthly Updates

On an ongoing basis, we will monitor the campaign and adjust it according to changes in the competitive landscape. We will send you at least one monthly update that includes the following information:

  • Campaign performance data
  • Broad overview of what is working and what is not working
  • Campaign optimizations made in the past month
  • Campaign optimizations that are planned for the future

Delegate To Your Remote Marketing Team

We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.