Search Advertising
Project Estimate
Processes, Timelines, and Costs
Comp. Savings
Project Cost
Starting at $450 per month
Timeline
Recurring
Estimate Considerations
At SharedTEAMS, our search advertising management services are designed to continuously optimize your campaigns for maximum ROI. We begin by monitoring performance metrics, identifying trends, and making data-driven adjustments to improve visibility, click-through rates, and conversions.
Our estimates include time for ongoing keyword refinement, bid strategy adjustments, A/B testing, ad copy updates, and performance reporting. We also factor in collaboration, budget pacing reviews, and alignment with your broader marketing goals. This proactive, analytics-driven approach helps our members maintain high-performing search campaigns that adapt and improve over time.
Project Process
On a recurring basis, we manage and refine campaigns that have already been set up. For every project, our team tests campaigns to identify the most effective avenues for generating traffic that results in conversions as outlined in the Member Profile.
For search advertising efforts, we manage campaigns with specific ad groups that are tailored directly to the set of search terms in the keywords, ad copy, and landing pages.
For display advertising efforts, we manage two different types of campaigns: retargeting and interest-based or geographic ads.
Retargeting efforts target previous site visitors with display advertising using the Google Ads remarketing program; these ads have a strong call to action and are designed to produce conversions.
Geographic and interest-based targeting is used to connect with the target audience through display advertising; these ads are focused on increasing brand awareness with softer calls to action.
performance
The Search Advertising project establishes a foundation for future advertising efforts with a focus on lead generation, brand awareness, and conversion optimization.
Throughout this project, we monitor campaigns and make enhancements to reduce the cost per conversion and stay ahead of the competition, helping you gather more leads in a more cost-effective manner over time.
Getting your advertisements professionally designed according to your business’s visual branding strategy can increase the performance of this project.
If you do not currently have search ad campaigns or they need to be optimized before recurring management, we recommend starting with a Search Advertising Setup project first.
Please note that it is common to run more than one Search Advertising campaign simultaneously and doing so may increase the performance of each campaign; however, we always recommend starting small and scaling as you see results. Our team will recommend the number of campaigns based on your needs and industry best practices.
Additional Considerations
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- Has your business used search or display advertising efforts before? If not, you may want to consider a Search Ads Setup project first.
- Do you have a Google Ads account? If not, you may want to consider a Search Ads Setup project first.
- How many campaigns are you running?
- What are your advertising goals?
Project Phases
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
Additional Considerations
During this initial phase, we will review the Member Profile, project details, and project considerations. We will also log in to your Google Ads account, assess previous campaigns, and note any high- or low-performing campaigns for keywords and tactics to use or avoid later on.
At this phase, we will clarify any details with you, if needed.
Strategic Program Overview
During the first month of this project, our team makes adjustments to your ongoing advertising campaigns to optimize them based on your goals. We send you an update of all changes, including:
- Recent performance data to provide you with a baseline for moving forward
- Broad overview of what is working and what is not working
- Campaign optimizations made during this phase of the project
Project Presentation
On an ongoing basis, we will monitor the campaign and adjust it according to changes in the competitive landscape. We will send you at least one monthly update that includes the following information:
- Campaign performance data
- Broad overview of what is working and what is not working
- Campaign optimizations made in the past month
- Campaign optimizations that are planned for the future
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