Our team sets up your search and display ad campaigns, which typically includes 3 campaigns with 2 ad groups per campaign in Google Ads, though we customize this project based on your needs. If this is your first time running search ads, then we recommend a minimum ad spend budget of $250 per month.
For the campaign structure, we typically use commonly searched terms related to your business offerings and location targeting, as well as display advertising to increase brand awareness and engage previous site visitors through remarketing efforts.
What to Expect
Throughout the Search Advertising Setup project, our team sets up the campaigns in your Google Ads account. This project can also be used to optimize existing ad campaigns before we begin managing them.
For search advertising efforts, we create campaigns with specific ad groups that are tailored directly to the set of search terms in the keywords, ad copy, and landing pages.
For display advertising efforts, we create two different types of campaigns: retargeting and interest-based or geographic ads.
Retargeting efforts target previous site visitors with display advertising using the Google Ads remarketing program; these ads have a strong call to action and are designed to produce conversions.
Geographic and interest-based targeting is used to connect with the target audience through display advertising; these ads are focused on increasing brand awareness with softer calls to action.
In this project, our team creates an effective campaign structure for generating leads, tracking ongoing program performance, and providing ongoing optimization. This structure will be developed based on your industry’s best practices.
Getting your advertisements professionally designed according to your business’s visual branding strategy can increase the performance of this project.
Please note that it is common to run more than one Search Advertising campaign simultaneously and doing so may increase the performance of each campaign; however, we always recommend starting small and scaling as you see results. Our team will recommend the number of campaigns based on your needs and industry best practices.
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- Has your business used search or display advertising efforts before?
- Do you have a Google Ads account?
- How many campaigns are you running?
- What are your advertising goals?
Tailored To Your Business and Industry
Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.
We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.
Click here to learn about our team’s industry-specific strategic approach.
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
1) Access Coordination and Strategy
During this initial phase, we will review the Member Profile, project details, and project considerations. We will also log in to your Google Ads account or we create a Google Ads account for you.
At this phase, we will clarify any details with you, if needed.
2) Initial Project Approach
Our team begins developing your search advertising program by creating the campaigns, ad groups, ad copy, keyword targeting, and goal conversion tracking according to your business’s needs and advertising best practices.
3) Project Presentation
During the next phase, our team finalizes and presents the advertising campaigns to you, and provides you with the opportunity to provide feedback before we launch the campaign.
4) Project Closure Plan
After we receive and implement your feedback, we launch the campaigns and provide you with another update.
Once the initial campaign is live, our team typically recommends shifting into a recurring optimization and maintenance program with our Search Advertising project.
Delegate To Your Remote Marketing Team
We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.