On-Demand
Marketing Projects

ESTIMATES AND TIMELINES

Project Estimates

This page contains details associated with our most common projects along with typical hours and timelines to plan your marketing budget.

As a member, you can also request estimates for custom marketing projects before beginning work.

Membership Packages

Our membership packages include a set number of project hours each month to use to execute whatever projects you assign to our team.

STRATEGIC GUIDANCE

Strategy Team cover for Project Estimates page

Performance Reports

Typical Hours: 6 -10 

If you’re looking to monitor the ROI of your marketing campaigns with detailed performance reports, this is the project for you.

In this project, we’ll identify the best reporting solution for your needs and set it up so you can get the most from your data.

Our team identifies the best reporting solution based on your goals. Depending on your needs and active programs, we may recommend a free tool or a paid tool.

We then set up the tool and configure the report for you.

Campaign Outline

Typical Hours: 2 – 5 

When you want to do one of the following:

  • Launch or promote a product or service
  • Build brand awareness
  • Provide new information to customers
  • Showcase rebranding

… it’s time for a new campaign!

If you aren’t sure what the best plan of attack should be for your next campaign, this project is for you.

We’ll curate a high-level campaign outline based on your goals across multiple platforms, which may include email marketing, social media, advertising, website changes, and more.

SOCIAL MEDIA

Hand using smartphone with Social media concept.

Social Media Content

Typical Hours: 6 -10 monthly

Most of our Social Media projects play an important supporting role to help convey reputability among a newly engaged audience that just became aware of your brand through advertising.

Social media pages help increase your advertising conversion rates because social media posts help alleviate concerns and answer questions by showing how a product or service works, or showcasing its quality. Ads combined with informational posts equal higher ad conversions because your customer has fewer questions and concerns when they click on your business’s ad.

The focus of this program is to maintain activity across channels as a means to increase your conversion rates on lead generation programs and to serve as a vehicle for brand messaging and prospect engagement. Recent updates on social media pages inform prospects that your business is active and willing to communicate with them.

Social Media Engagement

Typical Hours: 4 – 6 monthly

If you’re sharing Social Media Content on a regular basis but seeing little engagement, then this project is for you.

Social media was created to be “social.” This means that it’s just as important to engage with your audience as it is to see your engagement metrics improve over time.

The focus of this project is to engage with your audience on the platforms you’re already on. What this looks like varies based on your needs, but can include:

  • Replying to comments, direct messages (DMs), and Tweets.
  • Following and engaging with influencers, media personnel, or others.
  • Engaging in Facebook and LinkedIn groups.
  • Sharing articles on LinkedIn and responding to comments.
  • Engaging as a personal LinkedIn page.

Social Media Strategy

Typical Hours: 5 – 7 

Most of our Social Media Strategy projects lay the groundwork for our members’ new social media programs. In other Social Media Strategy projects, we refine a business’s current social media program strategy according to the business’s goals and analytics.

Having a social media strategy aligns your pages and content with your overarching goals. It provides the framework for what platforms to use as well as content topics, content types, post frequency, and best practices.

The focus of this program is to develop strategic recommendations for your new or current social media program in an effort to improve the health of the program and better serve your audience. Having a plan in place before starting or renewing a social media program not only helps guide the program itself but also provides a cohesive experience for your followers.

Social Media Influencer

Typical Hours: 4 – 6 monthly

Partnering with influencers – specifically on blogs, Instagram, and YouTube – can help you target ideal customers and earn their trust.

Influencers help drive website traffic while increasing brand awareness and credibility. This is typically a less expensive version of advertising that often has a higher ROI because it is seen as organic content by consumers.

By targeting influencers that already serve your target audience, you are not only increasing your brand awareness, but you’re also helping the influencer serve their audience by sharing another brand they can recommend to their established audience.

Most of our Social Media Influencer projects work with micro-influencers. These influencers have smaller followings than celebrity influencers, but they serve a more specific niche and often have a devoted following.

Media Outreach

Typical Hours: 7 – 10 monthly

The Media Outreach project is a recurring effort to pitch your news or content to journalists and media outlets as a means to increase brand awareness, produce conversions, and increase the company’s SEO profile.

Media relations is an important part of a well-rounded marketing program because it helps you do two things:

  1. Reach new segments of your target audience.
  2. Run complementary campaigns online and offline.

The Media Outreach project is designed to reach out to various media outlets, potential partners, and more on an ongoing, consistent basis to help increase brand awareness and build relationships with media outlets and personnel, which will help build your brand’s reputation over time.

COMMUNICATIONS

Above view of female manager in sweater typing on laptop while analyzing papers in office

Blog Articles

Typical Hours: 6 – 9 monthly

Most of our Blog Articles projects are designed to reinforce your business’s brand message in a way that informs or entertains your prospects and customers. Blog articles educate your audience, helping you gain their trust.

Blog articles combined with on-page SEO, which is built into this project, help drive more quality visitors to your website because of the value in each article.

Brand Positioning and Messaging

Typical Hours: 6 – 8

Knowing your competitive positioning helps further develop your brand messaging because you know how to speak to your prospective customers across all channels, creating a cohesive experience for both your prospects and customers.

The Brand Positioning and Messaging project combines brand positioning and brand messaging to develop a unique strategic approach to communicate with your audience through your messaging while simultaneously using the knowledge of your positioning.

Email Newsletter

Typical Hours: 4 – 6 monthly

According to Campaign Monitor, “Email marketing drives $44 for every $1 spent.” How? A well-formulated, consistent email newsletter generates and nurtures leads for your business.

Over time, many of those leads turn into conversions, leading to more sales and happier customers. A newsletter program increases prospect and customer engagement, and establishes brand loyalty with your customers.

The focus of this program is to maintain consistent communication with your prospects and customers to help build trust and brand awareness. Doing so helps remind your subscribers about your brand and products or services on a regular basis, keeping you top-of-mind when they’re ready to purchase.

It also gives you the ability to offer your subscribers special insight into your expertise, which provides you credibility in your industry before they purchase.

Promotional Email

Typical Hours: 5 – 7 

When you need to get the word out to your email audience, this project is for you. Whether you want to announce a sale, promote a new product or service launch, company news, or something else, this project is designed to develop one promotional email for your audience.

This project can be used on its own or in tandem with a recurring Email Newsletter and Sequenced Email Campaign.

Sequenced Email Campaign

Typical Hours: 17 – 23

According to Venture Beat, “Automated emails drive conversion rates 180% higher than batch emails.” This is why Sequenced Email Campaign projects are one of the best ways to target specific sections of your audience while building a foundation of trust and knowledge with subscribers.

Whether you want to walk your new subscribers through the first few steps of the customer journey, driving them to one specific conversion; recapture the interest of previous customers; target subscribers who constantly engage with your emails; or re-engage inactive subscribers before purging your list, a Sequenced Email Campaign can help boost your conversions.

Depending on your goal for the campaign, your Sequenced Email Campaign can be any of the following:

  • Onboarding Sequence
  • Welcome Sequence
  • Abandoned Cart Recovery Sequence
  • Renewal Sequence
  • Event Sequence

Or it can be a different type of sequence entirely as long as all of the emails are related and focus on one purpose. Sequences can be either time-based (sent at specific time intervals) or trigger-based (based on a user’s interaction with the emails). Trigger-based sequences are sometimes called Drip Sequences.

Regardless of the type and goal of your campaign, all of them are automated, meaning once they’re created, they send automatically according to the rules set for them, and they can be turned on and off at any time.

Content Calendar

Typical Hours: 5 – 7

A content calendar helps you coordinate your communications, social media, and advertising projects together with timely campaigns for the future – all while providing you with the flexibility to make changes as needed.

Our goal for this project is to develop a high-level content calendar that can be used year after year. We use this approach because your audience begins to anticipate and expect campaigns, sales, and launches to happen around the same time every year – much like how we can anticipate seasons and holidays to arrive at the same time each year.

Website Production

Typical Hours: 55 – 75

The Website Production project involves the complete ground-up build-out of a brand new company website. The project is intended to provide you with a website that is optimized for on-page SEO and can be used as an effective marketing foundation for your business.

Our focus areas are the implementation of a strong marketing funnel for your different target audiences, professional content development, and a strong foundational design centered around optimal user experience.

This project places an equal emphasis on website content and design. We draft content for and design all base web pages, from the Home page to the Product or Services page, and from the About Us page to the Contact page.

Web Page

Typical Hours: 6 – 9

If you need one or a few web pages designed, this is the project for you. Whether you need to add a new service or product page to your website, you’re developing a new campaign and want a dedicated landing page, or new web pages for another reason, our team drafts content for and designs web pages quickly and on-brand.

Most of our members use this project to develop a landing page. Landing pages are used as an entry point to your website for PPC and other digital advertising campaigns that target specific traffic. We typically build landing pages to cater to specific industries that you serve, or to target audiences that might be interested in specific services, products, or events.

A landing page is an integral step in the customer journey, allowing you to speak directly and personally to targeted traffic, building trust with those audiences, and then guiding them through the process, generating a lead with the end goal of conversion. Because landing pages are targeted to specific audiences, they open up many opportunities to connect with those audiences through all aspects of your marketing programs.

Website Content Optimization

Typical Hours: 15 – 20

The Website Content Optimization project is focused on making adjustments to the content on your existing website so that the messages reflect your current products or services in a succinct manner. Throughout this project, we focus on creating an optimal user experience through the website content.

Please note that this project focuses on optimizing the text of your website. Please see the Website Design Optimization project if you would like to optimize the design of your website or the Website Production project if you would like to optimize both the text and design of your website.

Collateral Package

Typical Hours: 14 – 20

A collateral package is vital for many businesses, especially brick-and-mortar businesses where employees work directly with clients and online businesses where employees attend events where the collateral is needed for networking.

The collateral of your brand is often the first impression of your business’s products or services. Each piece of collateral plays an important role and is part of a bigger picture.

The content conveys the important details of your business to your prospects and potential collaborators alike. Our Communications Team curates this content to inform the reader in a quick, easy-to-read fashion.

The design is strategically chosen by the Graphic Design Team with regard to the business details outlined in your Member Profile.

A Collateral Package project gives the brochure, business cards, and flyer a unified message and look for your brand. Plus, each piece informs the recipient what action they can take, how to take it, and how to contact you for more information.

The final deliverable associated with this project is a print-ready Collateral Package containing a brochure, flyer, and business card template.

Ebook

Typical Hours: 14 – 22 

Ebooks are important assets in marketing. Ebooks are often used as lead magnets, but they can also be used to educate your current customers or sold as a product to help up-sell more expensive products and services.

Regardless of its purpose, a downloadable ebook is an excellent way to provide your users with premium content in order to educate or entertain them while also positioning your business as an authority on the topic. Because the information that you are providing is expert knowledge and has value to your audience, this information can also be used to generate leads.

This project places equal importance on the ebook content and design. We help you determine the best topic, format, and uses for the ebook based on your overarching marketing goals.

If you are looking to create a lead magnet, alternatives to ebooks include white papers, case studies, cheat sheets, infographics, workbooks, or other informative pieces of content. Refer to our industry-specific marketing strategies for format recommendations.

Direct Mail Campaign

Typical Hours: 10 – 15

Target your local audience to promote product or service launches, business or location openings, sales and promotions, and more with a Direct Mail Campaign. The campaigns are available in any shape, size, and format.

Direct Mail Campaigns can be created in two ways:

  1. Using the delivery routes of the United States Postal Service (USPS), we can send an oversized postcard or flyer to everyone on specific routes in your local area. No addresses are needed for this effort and routes are determined by demographics.
  2. Using a list of addresses you own, we can create any type of mailing, from postcards to letters and more.

This can be a great way to reach out to people in your neighborhood and surrounding areas to increase brand awareness, offer specials, and get people to visit your brick-and-mortar location. It also shows your business’s values, expertise, and professionalism.

Chatbot Setup

Typical Hours: 8 – 14

Most of our Chatbot Setup projects help our members provide additional customer service to their prospects in an automated fashion.

Consumers and businesses alike enjoy using chatbots because they can help customers find the answers they seek in less time without needing to wait for a customer service representative.

The live chatbot will primarily help website visitors navigate your website and take the actions you want them to take, such as completing a purchase or booking a consultation.

Media Outreach

Typical Hours: 7 – 10 monthly

The Media Outreach project is a recurring effort to pitch your news or content to journalists and media outlets as a means to increase brand awareness, produce conversions, and increase the company’s SEO profile.

Media relations is an important part of a well-rounded marketing program because it helps you do two things:

  1. Reach new segments of your target audience.
  2. Run complementary campaigns online and offline.

The Media Outreach project is designed to reach out to various media outlets, potential partners, and more on an ongoing, consistent basis to help increase brand awareness and build relationships with media outlets and personnel, which will help build your brand’s reputation over time.

Video Ad Design

Typical Hours: 7 – 12

Using video in digital advertising is an extremely effective way to increase brand awareness and drive targeted traffic to your website. Videos perform better than text and images alone or combined, and they effectively capture your audience’s attention, even if members of your audience are experiencing ad fatigue.

Videos combine compelling visuals, text, and sound to give your audience a glimpse into what your brand is all about.

Additionally, people remember more when they listen and read or watch something compared to receiving the content in one format. This is why the use of video advertising is expected to increase over the next few years.

Booth Design

Typical Hours: 14 – 20

The purpose of this project is to provide your business with all of the booth graphics that you need to make a good impression at your next trade show.

Our team is experienced with trade show booth design, including signs and banners, trade show booth graphics, table covers, banner stands, monitor stands, and literature displays.

We can also incorporate the design of promotional materials, such as literature and flyers, as well as branded marketing handouts, such as PopSockets, pens, and industry-specific, themed items.

WEBSITE

Computer algorithm on laptop display and some other objects on table on background of technicians discussing principles of work

Website Design Optimization

Typical Hours: 15 – 25

The Website Design Optimization project is focused on making design adjustments to your existing website so that it can showcase your brand and offerings positively and effectively.

Our focus area in this project is to create a strong foundational design aligned with your branding guidelines.

This project is ideal for those looking to improve their site design after their marketing funnel and content are in place. It is often used to modernize an older website.

Website Funnel Optimization

Typical Hours: 10 – 15

The Website Funnel Optimization project is focused on improving the experience users have throughout your marketing funnel, which can include landing pages, emails, and more. Our focus in this project is to streamline the overall experience in your marketing funnel in order to increase overall traffic and the conversation rate.

This project is ideal for those looking to improve their conversion rates after their content and design are in place.

Please note that a “conversion” can be a purchase, opt-in, sign-up, download, or some other goal. This project helps streamline the process your audience takes to get to one conversion.

Website Production

Typical Hours: 55 – 75

The Website Production project involves the complete ground-up build-out of a brand new company website. The project is intended to provide you with a website that is optimized for on-page SEO and can be used as an effective marketing foundation for your business.

Our focus areas are the implementation of a strong marketing funnel for your different target audiences, professional content development, and a strong foundational design centered around optimal user experience.

This project places an equal emphasis on website content and design. We draft content for and design all base web pages, from the Home page to the Product or Services page, and from the About Us page to the Contact page.

Web Page

Typical Hours: 6 – 9

If you need one or a few web pages designed, this is the project for you. Whether you need to add a new service or product page to your website, you’re developing a new campaign and want a dedicated landing page, or new web pages for another reason, our team drafts content for and designs web pages quickly and on-brand.

Most of our members use this project to develop a landing page. Landing pages are used as an entry point to your website for PPC and other digital advertising campaigns that target specific traffic. We typically build landing pages to cater to specific industries that you serve, or to target audiences that might be interested in specific services, products, or events.

A landing page is an integral step in the customer journey, allowing you to speak directly and personally to targeted traffic, building trust with those audiences, and then guiding them through the process, generating a lead with the end goal of conversion. Because landing pages are targeted to specific audiences, they open up many opportunities to connect with those audiences through all aspects of your marketing programs.

Directory Listings

Typical Hours: 2 – 3

With the increase in the use of mobile devices to find the services that we need quickly and easily, it is increasingly important to keep your business details up to date with all of the different online directories.

We all know that we need to keep our information updated on Google My Business, Yelp, and Facebook Business, but did you know that there are over 80 online business directories potential customers are using to find your store, your website, and to access your services?

Keeping up with all of them can cost you many hours, but this can be the determining factor between you and your competition getting the customer.

Our Directory Listings project is a quick and easy way to update all of your listings at once and to keep them up to date, without any effort on your part.

Website Maintenance

Typical Hours: 1 – 2 monthly

The monthly Website Maintenance project is intended to keep your website healthy, free of malware, and performing optimally.

Malware and other site issues, left unchecked, can cause problems with site functionality and downtime, which can result in loss of business. These issues can be easily avoided in most cases by ensuring that all site software is up to date and that any malware issues are addressed before they get out of hand.

This project is also used to check your site for broken links, proper analytics tracking, site speed and more on a monthly basis.

Online Reputation

Typical Hours: 3 – 5 monthly

Our Online Reputation project is designed to grow your business with a positive brand reputation online.

To do this, we request reviews from your previous and current customers through an automated system. From there, we showcase positive reviews online and mitigate negative reviews by pushing them offline.

We also interpret your brand sentiment on a recurring basis to ensure your brand reputation is improving over time.

By building a positive brand reputation online, prospective customers searching for your products or services, and those targeted through advertising efforts, are presented with your brand’s best reviews.

Since most consumers use customer reviews when deciding on where to purchase a product or service, having a positive online reputation is critical to encouraging prospects to turn into leads and, eventually, convert into customers.

Website Tracking

Typical Hours: 1 – 3 monthly

In order to determine the effectiveness of your various website marketing projects, it is important to set up website tracking. This helps to determine whether or not the existing marketing efforts need to be adjusted in order to produce better results or reduce costs.

We use Google Analytics, Google Tag Manager, and Google Search Console as our primary tracking and analysis tools. We will set up connections between your various marketing channels to determine if there is a weakness in any part of the online customer journey.

We then report back with analysis reports and to make recommendations for better performance throughout your various marketing programs, and to improve your overall website marketing funnel.

SEO Enhancement

Typical Hours: 15 – 25

This project will get your website up-to-speed on SEO best practices.

In order to be found organically by your target audience, your web pages need to use the right keywords. Using the right keywords helps improve your organic ranking on search engines. The higher ranking your web pages are in search, the easier it will be for your audience to find them.

In addition to your search ranking, to get your audience to click on your web page instead of a competitor’s, it’s important to optimize how your web pages are displayed in search.

This two-pronged approach helps you reach your target audience when they are searching for your products or services online.

We use multiple SEO tools to identify areas that could benefit from SEO enhancements on your website. From there, we implement those enhancements.

If you are choosing between this project and the SEO Monitoring project, please consider if your website has been online for a few years or not. If your website has been online for a few years or more, we recommend starting with this project before transitioning to the monthly SEO Monitoring project. For newer websites, we recommend starting with the SEO Monitoring project.

SEO Monitoring

Typical Hours: 3 – 5 monthly

When you want to optimize your website’s ranking on search engines, you need Search Engine Optimization (SEO). SEO is more than using the right keywords. SEO also involves improving how your web pages display in search engines.

Since SEO is not a one-time effort, we created this SEO Monitoring project to help you improve your organic ranking over time.

We use multiple SEO tools to identify areas on your website that could benefit from optimization. From there, our team sends you an overview of these recommendations and implements the optimizations that are a top priority for your website.

If you are choosing between this project and the SEO Enhancement project, please consider if your website has been online for a few years or not. If your website has been online for a few years or more, we recommend starting with the SEO Enhancement project before continuing with this monthly effort. For newer websites, we recommend starting with this project.

ADVERTISING

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Search Advertising

Typical Hours: 4 – 8 monthly

The Search Advertising project is designed to drive traffic to your company’s website using a mixture of search and display advertising methods.

For the search advertising half, we coordinate a Google Ads campaign structure that uses commonly searched terms related to your business offerings and develops campaigns targeting those specific search terms in the target geographic area. Display advertising is used to increase brand awareness and engage previous site visitors through remarketing efforts.

If search advertising is a new program for your business, we recommend starting your first advertising campaign with an initial budget of $250 per month. As programs progress, other search advertising strategies will be considered.

Please note that the budget for your advertising campaigns is in addition to the project work.

Social Media Advertising

Typical Hours: 4 – 8 monthly

The Social Media Advertising project is designed to assist in reaching marketing goals through a campaign structure that uses commonly searched terms or interests related to the business offering.

Our team develops campaigns targeting these specific terms for a defined demographic in the target geographic area. Ads include text and visual components (photo or video) to capture the audience’s attention and increase the likelihood of conversions.

Social Media Advertising uses one or multiple social media avenues to reach the desired audience. Common social platforms to advertise on include Facebook, Twitter, Instagram, YouTube, and Pinterest.

Within these platforms, there are many advertising types, including boosted posts, carousel ads, slideshow ads, Messenger ads, and more. Our team can recommend the best platform(s) to advertise on and types to utilize based on your audience, advertising goals, and offerings.

If Social Media Advertising is a new program for your business, we recommend starting your first advertising campaign with an initial budget of $250 per month.

As programs progress, other social advertising strategies will be considered. Please note that the budget for your advertising campaigns is in addition to the project work.

Amazon Advertising

Typical Hours: 4 – 8 monthly

Selling on Amazon is a great avenue to help increase product sales and revenue while also increasing brand awareness.

The Amazon Advertising project is designed to engage the audience that is searching for your product or similar products. These campaigns are customized to reach high-intent shoppers who are actively searching for the products that you offer.

Amazon Advertising offers multiple advertising options, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores. This project includes the opportunity to utilize all of these options as is appropriate for your products and goals.

If Amazon Advertising is a new program for your business, know that an Amazon Seller account offers two selling plans: Individual and Professional. Our team can help you choose the right account for your business and assist with the setup.

Once your Amazon Seller account is created, our team will configure campaigns and launch your Amazon Advertising campaigns with an initial budget of $250 per month. As programs progress, and a predictable advertising cost of sale (ACoS) is established, our team will help you increase your budget to scale your program accordingly.

Over the course of our team’s work on your Amazon Seller account, you will maintain ownership of the account and all billing for advertising will be processed directly through Amazon Seller. Our team will simply have access to your account to manage the campaigns.

Recurring Ad Design

Typical Hours: 3 – 4 monthly

Don’t let your advertising efforts go stagnant because of the dreaded ad fatigue.

If the ROI of your advertising efforts is decreasing even when you are constantly optimizing your ad spend, it’s time to update the ads themselves with Recurring Ad Design. This project is intended to provide newly designed or updated advertisements on a recurring basis to keep your ads fresh.

Fresh ads build brand awareness and generate qualified leads from your campaigns. They also help reinvigorate prospects who previously lost interest in your ads.

This project is ideal for A/B testing purposes.

Ongoing CRO

Typical Hours: 3 – 5 monthly

When you want to increase the conversion rate on your website without increasing your website traffic, you need Ongoing Conversion Rate Optimization (CRO).

CRO is all about monitoring how your visitors interact with your website, hypothesizing why some interactions don’t turn into conversions, and then optimizing your web pages in an effort to increase conversions. It’s an ongoing process of analyzing data, hypothesizing, and testing. Your audience’s actions will change over time, which is why we created this Ongoing CRO project.

We confirm what conversion you want to improve and then use multiple CRO tools to identify areas on your website that could benefit from optimization to increase that conversion type. From there, we begin testing.

GRAPHIC DESIGN

email-marketing-header

Collateral Package

Typical Hours: 14 – 20

A collateral package is vital for many businesses, especially brick-and-mortar businesses where employees work directly with clients and online businesses where employees attend events where the collateral is needed for networking.

The collateral of your brand is often the first impression of your business’s products or services. Each piece of collateral plays an important role and is part of a bigger picture.

The content conveys the important details of your business to your prospects and potential collaborators alike. Our Communications Team curates this content to inform the reader in a quick, easy-to-read fashion.

The design is strategically chosen by the Graphic Design Team with regard to the business details outlined in your Member Profile.

A Collateral Package project gives the brochure, business cards, and flyer a unified message and look for your brand. Plus, each piece informs the recipient what action they can take, how to take it, and how to contact you for more information.

The final deliverable associated with this project is a print-ready Collateral Package containing a brochure, flyer, and business card template.

Ebook

Typical Hours: 14 – 22

Ebooks are important assets in marketing. Ebooks are often used as lead magnets, but they can also be used to educate your current customers or sold as a product to help up-sell more expensive products and services.

Regardless of its purpose, a downloadable ebook is an excellent way to provide your users with premium content in order to educate or entertain them while also positioning your business as an authority on the topic. Because the information that you are providing is expert knowledge and has value to your audience, this information can also be used to generate leads.

This project places equal importance on the ebook content and design. We help you determine the best topic, format, and uses for the ebook based on your overarching marketing goals.

If you are looking to create a lead magnet, alternatives to ebooks include white papers, case studies, cheat sheets, infographics, workbooks, or other informative pieces of content. Refer to our industry-specific marketing strategies for format recommendations.

Branding Design

Typical Hours: 8 – 12

Your branding is meant not only to reflect your products or services, but also to convey your company values, mission, and your specific market niche. Your branding also helps relate your brand to your target audience, often on a personal or emotional level.

We utilize your business details and light industry research to ensure that your branding truly reflects the different aspects of your business.

If you already have branding assets and would like to modernize them, please visit our Branding Modernization project.

Print Ad Design

Typical Hours: 5 – 8

The Print Ad Design project is perfect for your print advertising needs. Our experienced design team is equipped to help with ad placement for magazine ads, trade show program advertising, local business ad design, or any other publication advertisement.

If you need help with writing ad copy, our communications team is available on request to develop ad copy according to your specific project needs.

We’ll also work to your vendor specifications and, on request, help facilitate work with print vendors to ensure that your ad comes out as expected and within your print deadlines.

Display Ads Design

Typical Hours: 5 – 7

Search advertising is an extremely effective way to drive targeted traffic to your site, and display ads provide you with an added advantage in your campaigns.

Visual ads in your search campaign are eye-catching and help build brand awareness more effectively by displaying your branded ads before the ad link is clicked.

Additionally, more people remember what they see over what they hear or read. That makes display advertising the best form of digital advertising for both building brand awareness and generating qualified leads from your campaigns.

Branding Modernization

Typical Hours: 6 – 10

The Branding Modernization project is best for businesses that have outdated branding and wish to update their logo, color palettes, fonts, and images for a modern look that more closely represents the brand.

Some or all of the visual branding elements may be updated, depending on your specific needs.

If you do not have branding assets and would like our team to create them from scratch, please visit our Branding Design project.

Booth Design

Typical Hours: 14 – 20

The purpose of this project is to provide your business with all of the booth graphics that you need to make a good impression at your next trade show.

Our team is experienced with trade show booth design, including signs and banners, trade show booth graphics, table covers, banner stands, monitor stands, and literature displays.

We can also incorporate the design of promotional materials, such as literature and flyers, as well as branded marketing handouts, such as PopSockets, pens, and industry-specific, themed items.

Direct Mail Campaign

Typical Hours: 10 – 15

Target your local audience to promote product or service launches, business or location openings, sales and promotions, and more with a Direct Mail Campaign. The campaigns are available in any shape, size, and format.

Direct Mail Campaigns can be created in two ways:

  1. Using the delivery routes of the United States Postal Service (USPS), we can send an oversized postcard or flyer to everyone on specific routes in your local area. No addresses are needed for this effort and routes are determined by demographics.
  2. Using a list of addresses you own, we can create any type of mailing, from postcards to letters and more.

This can be a great way to reach out to people in your neighborhood and surrounding areas to increase brand awareness, offer specials, and get people to visit your brick-and-mortar location. It also shows your business’s values, expertise, and professionalism.

Video Ad Design

Typical Hours: 7 – 12

Using video in digital advertising is an extremely effective way to increase brand awareness and drive targeted traffic to your website. Videos perform better than text and images alone or combined, and they effectively capture your audience’s attention, even if members of your audience are experiencing ad fatigue.

Videos combine compelling visuals, text, and sound to give your audience a glimpse into what your brand is all about.

Additionally, people remember more when they listen and read or watch something compared to receiving the content in one format. This is why the use of video advertising is expected to increase over the next few years.

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