On-Demand
Marketing Projects

ESTIMATES AND TIMELINES

Project Estimates

This page contains details associated with our most common projects along with typical hours and timelines to help you plan your marketing budget. While average costs and timelines are listed below, all projects are customized based on your needs.

As a member, you can also request estimates for custom marketing projects before beginning work.

Membership Packages

Our membership packages include a set number of project hours each month to use to execute whatever projects you assign to our team.

STRATEGIC GUIDANCE

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Performance Reports

7.2 Hours (average cost)

5 Days (average timeline)

Our team will help you establish clear performance metrics for your marketing program by conducting research to identify the best reporting solution based on your needs. This project typically includes identifying and setting up 1 reporting solution, but we customize it based on your needs.

Once the reporting platform is purchased (third-party fees may apply), our team will help connect and configure your performance reports so that you have a clear picture of the performance of your marketing program going forward.

Campaign Outline

2.4 Hours (average cost)

4 Days (average timeline)

Our team can help you launch or promote a product or service, build brand awareness, provide new information to customers, or showcase rebranding by helping you develop a plan to meet your goals. This project typically includes a campaign outline for 1 campaign on 1 platform, but we customize it based on your needs.

Once your campaign goals are determined, our team will develop a high-level outline for one campaign across multiple platforms, which may include email marketing, social media, advertising, website changes, and more.

SOCIAL MEDIA

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Social Media Content

7.2 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team will draft content for, design graphics for, and schedule social media posts on your behalf, which typically includes 3 posts per week across 2 platforms, but we customize this project based on your needs.

Our team maintains activity across your social media channels. We typically develop posts that update your audience on your business news, encourage engagement, and drive conversions by directing your audience to your website.

Social Media Engagement

7.2 Hours Monthly (average cost)

5 Days to Launch (average timeline)

Our team will engage with your audience, which typically includes engagement across 3 platforms, but we customize this project based on your needs.

Our team customizes our engagement according to your needs. We may reply to comments, direct messages (DMs), and Tweets; follow and engage with influencers, media personnel, or others; engage in Facebook and LinkedIn groups; share articles on LinkedIn and respond to comments; or engage as a personal LinkedIn page.

Social Media Strategy

7.2 Hours (average cost)

4 Days (average timeline)

Our team develops a social media strategy for your business, which typically includes 3 platforms, though we customize this project based on your needs.

Our team develops a framework for what social media platforms to use as well as content topics, content types, post frequency, and best practices for your industry. This framework helps guide your social media program and provides a cohesive experience for your followers.

Social Media Influencer

4.8 Hours Monthly (average cost)

8 Days to Launch (average timeline)

Our team identifies and contacts influencers on your behalf, which typically includes 4 micro-influencers, though we customize this project based on your needs.

Once an influencer says that they are interested in working with your business, we pass off the conversation to your internal team to coordinate payment and agreements.

Online Reputation

4.8 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team solicits, monitors, and responds to reviews directly on your pages, which typically includes 3 platforms, though we customize this project based on your needs. This project will include the use of ORM software, which may include a one-time or recurring fee, which starts at $8 per month. 

Our team requests a list of your customers and then solicits reviews from them using a process that encourages positive reviews and mitigates negative reviews by pushing them offline. We also monitor the internet for other brand mentions, which do not include social media mentions.

COMMUNICATIONS

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Blog Articles

8.4 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team drafts and schedules blog articles to publish on your website, which typically includes 2 blog articles per month, each with an average of 800 words and on-page SEO, though we customize this project based on your needs. 

Our team researches topics related to your business that interest your audience and that they are actively searching for online. We then draft the articles to educate your audience and drive them to your products or services, including on-page SEO. We schedule the articles to publish on your website’s blog.

Brand Positioning and Messaging

7.2 Hours (average cost)

4 Days (average timeline)

Our team analyzes your top competitors in SWOT analysis format. We then develop a positioning statement for your audience as well as messaging guidelines for that audience. This project typically includes analyzing 3 of your competitors and developing a positioning statement for 1 audience

Once approved, the messaging guidelines provide specific dos and don’ts to help all team members craft content for your business – ensuring that the same tone and voice is used regardless of who is working on the content. 

Email Newsletter

4.8 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team drafts and schedules your business’s newsletters, which typically includes 1 newsletter per month using a drag-and-drop template, though we customize this project based on your needs.

Our team works directly in your email marketing software account to draft and schedule the newsletters. We draft promotional and educational content based on your goals and design the newsletters according to your visual branding while ensuring readability across all devices. 

Promotional Email

6 Hours (average cost)

5 Days (average timeline)

Our team drafts and schedules promotional emails touting a specific promotion, sale, event, company announcement, or new product or service, which typically includes 1 email using a drag-and-drop template, though we customize this project based on your needs.

Our team works directly in your email marketing software account to draft and schedule the email. We draft content based on your promotion and design the email according to your visual branding while ensuring readability across all devices. 

Sequenced Email Campaign

24 Hours (average cost)

8 Days (average timeline)

Our team drafts emails in an automated sequence, which typically includes 4 emails using a drag-and-drop template, though we customize this project based on your needs. Common sequences include Onboarding, Welcome, Abandoned Cart Recovery, Renewal, and Event.

Our team works directly in your email marketing software account to draft and schedule the emails. We draft content based on your goals and design the emails according to your visual branding while ensuring readability across all devices. 

Content Calendar

6 Hours (average cost)

4 Days (average timeline)

Our team typically develops a high-level, 12-month content calendar that can be used year after year to help you plan and prepare for campaigns, sales, and launches that happen every year. However, we are happy to customize this project based on your needs.

We outline a content calendar that helps you coordinate your communications, social media, and advertising projects together with timely campaigns for the future.

Website Content Optimization

27.6 Hours (average cost)

9 Days (average timeline)

Our team adjusts the sitemap and content for your current website with a focus on creating an optimal user experience and improving on-page SEO. This typically includes a 10-page website, but we customize this project based on your needs.

We begin by drafting the updated sitemap and content in a Google DOC. After your approval, we make the adjustments directly on your website. 

Chatbot Setup

9.6 Hours (average cost)

5 Days (average timeline)

Our team sets up a chatbot on your website. This project typically includes 1 chatbot featuring automated bot responses leading to 3 calls to action, but we customize this project based on your needs.

Our team begins by helping you identify the best third-party chatbot building software to meet your needs, which may carry a monthly cost of $15 to $150. We then create conversations in the chatbot software to help your prospects find the answers to their questions and convert. 

Media Outreach

9.75 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team drafts news releases and identifies media outlets on an ongoing basis, which typically includes 1 news release drafted and 5 media outlets identified per month, though we customize this project based on your needs.

Once you approve the news release and proposed media outlets, we submit the news releases to the media outlets using your business’s media email account. We also monitor the account for responses and requests from media personnel.

Link Building

7.5 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team identifies backlink opportunities and conducts outreach to secure backlinks on an ongoing basis, which typically includes 20 backlink opportunities identified per month, though we customize this project based on your needs.

We first identify your top-quality content and then identify backlink opportunities where other sites could benefit by referencing your content links. We conduct manual outreach to those websites in an effort to secure backlinks that are mutually beneficial for both parties.

WEBSITE

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Website Design Optimization

36 Hours (average cost)

10 Days (average timeline)

Our team adjusts the design of your current website to create an optimal user experience and showcase your brand and offerings positively and effectively. This typically includes a 10-page website, but we customize this project based on your needs.

We update your website directly while in draft or development mode. After approval, we push the site live.

Website Funnel Optimization

28.8 Hours (average cost)

10 Days (average timeline)

Our team optimizes your marketing funnel to increase the overall traffic and conversation rate. This project typically includes 10 web pages, 1 form, and 1 email in your marketing funnel, but we customize this project based on your needs. 

We update each asset in your marketing funnel directly in draft mode. After approval, we push them live.

Website Production

96 Hours (average cost)

30 Days (average timeline)

Our team drafts content for and builds a brand new website for your business, which typically includes 10 pages and mobile optimization, though we customize this project based on your needs. Each web page has an average word count of 600 words or fewer.

We develop a sitemap for your website. We then draft content for and design all base web pages, from the Home page to the Product or Services pages, and from the About Us page to the Contact page.

Web Page

9.6 Hours (average cost)

6 Days (average timeline)

Our team drafts content for and designs web pages on your site, which typically includes 1 brand new web page with an average word count of 600 words, though we customize this project based on your needs.

Once the goal for the web page is determined, our team develops a web page that aligns with your current website’s messaging and design.

Directory Listings

3.6 Hours (average cost)

6 Days (average timeline)

Our team will help you identify the best third-party directory update software to streamline the process of updating multiple directories, which will likely carry a one-time or recurring cost of $50 to $100. This project typically includes manually updating 2 directory listings, such as Google My Business and Facebook, before using the software, though we customize this project based on your needs.

Our team drafts content to be used across all directory listings. Once approved, we enter the content into the chosen software to be disseminated across multiple directories that we believe would be a good fit for your business. The number of additional directory listings added or updated does not typically add to the project cost, but it may add to the software cost.

Website Maintenance

2 Hours Monthly (average cost)

7 Days to Launch (average timeline)

Our team keeps your WordPress website healthy and performing optimally by performing consistent maintenance, which helps prevent malware infections. This project typically includes basic maintenance for 1 WordPress site, but we customize it based on your needs.

Our team regularly backs up the website; updates site plugins and themes; scans the website for issues; checks for and fixes broken links; checks the copyright date; checks the website SSL certificate installation; and ensures Google Analytics Property and Google Search Console are tracking correctly.

Website Tracking

3.6 Hours (average cost)

4 Days (average timeline)

Our team sets up website tracking on your website to help you monitor the success of your marketing campaigns. This project typically includes setting up the tracking code on 1 website and accompanying platforms, though we customize this project based on your needs.

We use Google Analytics, Google Tag Manager, and Google Search Console as our primary tracking and analysis tools. We set up connections between your website and your email marketing platform and active social media pages.

SEO Enhancement

30 Hours (average cost)

8 Days (average timeline)

Our team reviews your website’s current SEO status and makes on-page adjustments with the goal of getting your website up-to-speed on SEO best practices. This project typically includes a site audit and basic SEO improvements, but we customize this project based on your needs.

We optimize on-page SEO in two ways: 1) implementing the right keywords to help increase your organic rank and 2) updating how your web pages display in search.

SEO Monitoring

4.8 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team makes on-page adjustments to your website on a consistent basis to improve your overall search ranking over time and to improve the searcher’s experience when viewing your website in search. This project typically includes monthly monitoring of your website’s search rank and performance, as well as on-page updates following SEO best practices, but we customize it based on your needs.

We use multiple SEO tools to identify areas on your website that could benefit from optimization. From there, our team sends you an overview of these recommendations and implements the optimizations that are a top priority for your website.

ADVERTISING

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Search Advertising Setup

24.1 Hours (average cost)

9 Days (average timeline)

Our team sets up your search and display ad campaigns, which typically includes 3 campaigns with 2 ad groups per campaign in Google Ads, though we customize this project based on your needs. If this is your first time running search ads, then we recommend a minimum ad spend budget of $250 per month.

For the campaign structure, we typically use commonly searched terms related to your business offerings and location targeting, as well as display advertising to increase brand awareness and engage previous site visitors through remarketing efforts.

Social Media Advertising Setup

22.7 Hours (average cost)

9 Days (average timeline)

Our team sets up your social media ad campaigns, which typically includes 1 platform and 3 campaigns with 2 ad sets per campaign, though we customize this project based on your needs. If this is your first time running social media ads, then we recommend a minimum ad spend budget of $250 per month. Note: Facebook and Instagram count as one platform since the ad targeting overlaps.

For the campaign structure, we typically use uses commonly searched terms related to your business offerings or interests related to the business offerings, and we use demographic and location targeting. We utilize multiple types of ad formats using the assets provided, such as boosted posts, carousel ads, slideshow ads, Messenger ads, and more.

Amazon Advertising Setup

23.4 Hours (average cost)

9 Days (average timeline)

Our team sets up your Amazon ads, which typically includes 3 campaigns with 2 ad groups per campaign, though we customize this project based on your needs. If this is your first time running Amazon ads, then we recommend a minimum ad spend budget of $250 per month. Note: Ad groups can include multiple products.

For the campaign structure, we typically focus on reaching high-intent shoppers by utilizing multiple advertising options, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.

Search Advertising

11.1 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team manages your search and display ad campaigns, which typically includes 3 campaigns with 2 ad groups per campaign in Google Ads. If this is your first time running search ads, then we recommend a minimum ad spend budget of $250 per month.

We manage your search and display ads using your current campaign structure. This typically uses commonly searched terms related to your business offerings and location targeting, as well as display advertising to increase brand awareness and engage previous site visitors through remarketing efforts.

Social Media Advertising

10.5 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team manages your social media ads, which typically includes 1 social media platform and 3 campaigns with 2 ad sets each, though we customize this project based on your needs. If this is your first time running social media ads, then we recommend a minimum ad budget of $250 per month. Note: Facebook and Instagram count as one platform since the ad targeting overlaps.

We manage your social media ads using your current campaign structure. This typically uses commonly searched terms related to your business offerings or interests related to the business offerings, and we use demographic and location targeting. We utilize multiple types of ad formats using the assets provided, such as boosted posts, carousel ads, slideshow ads, Messenger ads, and more.

Amazon Advertising

10.8 Hours Monthly (average cost)

10 Days to Launch (average timeline)

Our team manages your Amazon ads, which typically includes 3 ad campaigns with 2 ad groups each, though we customize this project based on your needs. If this is your first time running Amazon ads, then we recommend a minimum ad budget of $250 per month. Note: Ad groups can include multiple products.

We manage your Amazon Ads using your current campaign structure. This typically reaches high-intent shoppers and utilizes multiple advertising options, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.

Ongoing CRO

3.6 Hours Monthly (average cost)

7 Days to Launch (average timeline)

Our team will help you identify the best CRO tool to monitor conversions across your marketing funnel, which will likely carry an additional cost. This project typically focuses on 1 call to action, but we customize it based on your needs.

Once we know what conversion you want to focus on, our team monitors how your visitors interact in your marketing funnel, hypothesizes why some interactions don’t turn into conversions, and then optimizes the assets in your marketing funnel in an effort to increase conversions.

GRAPHIC DESIGN

closeup of woman using a phone and computer

Collateral Package

26.4 Hours (average cost)

8 Days (average timeline)

Our team develops content for and designs a collateral package for your business, which typically includes 1 brochure, 1 flyer, and 1 business card template, though we customize this project based on your needs.

Our team develops content that conveys the important details of your business to your audience with a design that aligns with your brand. All assets are print-ready at the end of this project.

Ebook

24 Hours (average cost)

10 Days (average timeline)

Our team drafts content for and designs an ebook for your business. This project typically includes 1 ebook with an average of 2,000 words, but we customize this project based on your needs.

We research topics that your audience is seeking out and then draft content to provide value to your audience while positioning you as the expert. The ebook ends with a call to action to buy your products or services.

Branding Design

14.4 Hours (average cost)

4 Days (average timeline)

Our team develops logo concepts with accompanying color palettes and fonts. This project typically includes 3 logo concepts, but we customize it based on your needs.

We utilize your business details to develop your visual branding assets, ensuring that your branding truly reflects the different aspects of your business.

Print Ad Design

8.4 Hours (average cost)

4 Days (average timeline)

Our team develops print ads according to the specifications provided by the publication. This project typically includes 1 print ad, but we customize it based on your needs.

Before we begin designing, our Communications Team drafts content for the print ad based on best practices. Our Graphic Design Team then designs the print ad according to your visual branding.

Display Ads Design

8.4 Hours (average cost)

4 Days (average timeline)

Our team develops display ads for your display ad campaigns, which typically includes 7 versions of 1 ad using the 7 most popular display ad sizes according to Google Ads, though we customize this project based on your needs.

Before we begin designing, our Communications Team drafts content for the ad based on best practices. Our Graphic Design Team then designs the ad according to your visual branding.

Recurring Ad Design

4.8 Hours Monthly (average cost)

7 Days to Launch (average timeline)

Our team designs advertisements for your recurring digital ad programs, which typically includes 1 ad each month, though we customize this project based on your needs.

We develop ad designs in this project based on the analytics in your advertising projects. Over the course of this project, we create new ads to help combat ad fatigue and we update ad designs for use during A/B testing.

Branding Modernization

14.4 Hours (average cost)

4 Days (average timeline)

Our team uses your branding assets to develop new logo concepts with accompanying color palettes and fonts. This project typically includes 3 new logo concepts, but we customize it based on your needs.

Once we know what you like and dislike about your current visual branding assets, we develop new logo concepts. The logo concepts either use your current color palette and fonts or new color palettes and fonts to fully modernize your visual branding.

Booth Design

38.4 Hours (average cost)

15 Days (average timeline)

Our team drafts content for and designs everything you need for your next booth, which typically includes 1 banner, 1 table skirt, 1 floor banner, 1 brochure, and 1 flyer. However, we customize this project based on your needs.

Our team develops content that conveys the important details of your business to your audience in relation to the event you are attending with a design that aligns with your brand. All assets are print-ready at the end of this project.

Direct Mail Campaign

12 Hours (average cost)

7 Days (average timeline)

Our team drafts content for and designs a custom direct mail campaign for your business, which typically includes 1 print-ready postcard, though we customize this project based on your needs.

Our team helps you set up the direct mail campaign via the United States Postal Service, including determining the best geographical radius to send the postcard to. We also estimate the product cost (the cost to print the mail pieces and mail them out using the USPS).

Video Ad Design

10.8 Hours (average cost)

7 Days (average timeline)

Our team drafts content for and designs a video ad for your business. This project typically includes one 15-second video ad, but we customize this project based on your needs.

We add music that aligns with the ad for added effect while ensuring the viewers don’t miss anything on mute.

Delegate To Your Remote Marketing Team

We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.