SEO Monitoring

Project Details

Average Cost

4.8 Hours Monthly (Starting at $312 Monthly)

Averge Timeline

10 Days to Launch

Based on our Enterprise membership and 20+ similar projects.

Project Overview

Our team makes on-page adjustments to your website on a consistent basis to improve your overall search ranking over time and to improve the searcher’s experience when viewing your website in search.

We use multiple SEO tools to identify areas on your website that could benefit from optimization. From there, our team sends you an overview of these recommendations and implements the optimizations that are a top priority for your website.

what to expect

What to Expect

Throughout this project, our team monitors your website for SEO optimization opportunities on a recurring basis.

To kick off this project, we will confirm access to your website.

On a monthly basis, we utilize SEO tools to identify areas on your website that could benefit from optimization. We then prioritize those optimization recommendations in a running list and implement the optimizations that will benefit your website the most.

Our team will implement small optimizations on your website automatically, unless otherwise requested. For larger optimizations, we will request your approval before moving forward or we may recommend new projects.

Alternatively, our team can monitor your website for SEO optimization opportunities and provide you with a list of recommendations for your team to implement in-house.

Performance

Actively monitoring your organic search engine rankings gives you the ability to understand the effectiveness of your website and content marketing efforts compared to your competitors’ website and content marketing efforts. It can also help increase the ROI of your marketing efforts overall because you will likely receive more organic traffic over time.

If you have a clear understanding of what is and is not working, you then have the ability to make necessary adjustments to improve your brand awareness,  lead generating, and lead conversion efforts.

To improve the performance of this project, it’s important to ensure that your website is healthy and available for your audience, so we also recommend implementing a Website Maintenance project.

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • On which CMS was the website built? Please note that custom-built websites may not initially provide the right functionality needed for on-page optimization and may require additional effort.
  • Do you have an in-house developer? If the answer is “yes,” then you likely want to implement optimizations in-house, If the answer is “no,” then you likely want our team to implement optimizations for you.
  • Do optimizations need to be reviewed by your legal team before being implemented?
  • How many times has your website’s URL structure changed? If the answer is 1 or more, or you’re unsure, please refer to our Website Maintenance project to resolve any potential URL structure issues that could impact SEO.
  • Has your website ever had a Google penalty?
  • Are you planning or considering a website redesign?
  • Do you own any other domains or subdomains? If so, do you want to run this project for that domain or subdomain in a separate effort?

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team reviews your Member Profile, project details, and your goals for this project. If you don’t have specific goals for this project, we recommend using your industry-specific marketing strategy to develop your goals.

We will confirm all of the necessary access information for this project, including access to your website.

2) Strategic Program Overview

During the next phase, our team starts analyzing and monitoring your website in the following areas:

  • Keyword rankings on search engines
  • Headlines
  • Permalinks
  • Domain names instead of sub-domain names
  • Adding alternative text to images
  • Adding schema markup (to create rich snippets)
  • Adding title tags
  • Adding meta descriptions
  • Internal links

After this initial analysis, our team provides you with recommendations to optimize your website to improve the above areas. These recommendations will be the start of a running list of optimization recommendations.

If you want our team to implement these optimizations, we do so in priority order, completing a few optimizations per month within the project scope. If your team will implement optimizations in-house, we will provide you with our recommendations in priority order.

3) Recurring Monthly Updates

On a monthly basis, we send you a report containing SEO optimization recommendations in priority order, details about recent optimization implementations, and changes concerning the following areas:

  • Keyword rankings on search engines
  • Headlines
  • Permalinks
  • Domain names instead of sub-domain names
  • Adding alternative text to images
  • Adding schema markup (to create rich snippets)
  • Adding title tags
  • Adding meta descriptions
  • Internal links

If you want our team to implement these optimizations, we complete a few optimizations per month within the project scope. If your team will implement optimizations in-house, we will provide you with our recommendations in priority order.

Our team may create project recommendations for large optimization recommendations that cannot be completed in this project scope.

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