SEO Monitoring

Project Details

Typical Costs

3 – 5 Hours Monthly

Typical Timeline

Recurring (Monthly Updates)

Project Overview

When you want to optimize your website’s ranking on search engines, you need Search Engine Optimization (SEO). SEO is more than using the right keywords. SEO also involves improving how your web pages display in search engines.

Since SEO is not a one-time effort, we created this SEO Monitoring project to help you improve your organic ranking over time.

We use multiple SEO tools to identify areas on your website that could benefit from optimization. From there, our team sends you an overview of these recommendations and implements the optimizations that are a top priority for your website.

If you are choosing between this project and the SEO Enhancement project, please consider if your website has been online for a few years or not. If your website has been online for a few years or more, we recommend starting with the SEO Enhancement project before continuing with this monthly effort. For newer websites, we recommend starting with this project.

what to expect

What to Expect

Throughout this project, our team monitors your website for SEO optimization opportunities on a recurring basis.

To kick off this project, we will confirm access to your website.

On a monthly basis, we utilize SEO tools to identify areas on your website that could benefit from optimization. We then prioritize those optimization recommendations in a running list and implement the optimizations that will benefit your website the most.

Our team will implement small optimizations on your website automatically, unless otherwise requested. For larger optimizations, we will request your approval before moving forward or we may recommend new projects.

Alternatively, our team can monitor your website for SEO optimization opportunities and provide you with a list of recommendations for your team to implement in-house.

Performance

Actively monitoring your organic search engine rankings gives you the ability to understand the effectiveness of your website and content marketing efforts compared to your competitors’ website and content marketing efforts. It can also help increase the ROI of your marketing efforts overall because you will likely receive more organic traffic over time.

If you have a clear understanding of what is and is not working, you then have the ability to make necessary adjustments to improve your brand awareness,  lead generating, and lead conversion efforts.

To improve the performance of this project, it’s important to ensure that your website is healthy and available for your audience, so we also recommend implementing a Website Maintenance project.

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • On which CMS was the website built? Please note that custom-built websites may not initially provide the right functionality needed for on-page optimization and may require additional effort.
  • Do you have an in-house developer? If the answer is “yes,” then you likely want to implement optimizations in-house, If the answer is “no,” then you likely want our team to implement optimizations for you.
  • Do optimizations need to be reviewed by your legal team before being implemented?
  • How many times has your website’s URL structure changed? If the answer is 1 or more, or you’re unsure, please refer to our Website Maintenance project to resolve any potential URL structure issues that could impact SEO.
  • Has your website ever had a Google penalty?
  • Are you planning or considering a website redesign?
  • Do you own any other domains or subdomains? If so, do you want to run this project for that domain or subdomain in a separate effort?

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team reviews your Member Profile, project details, and your goals for this project. If you don’t have specific goals for this project, we recommend using your industry-specific marketing strategy to develop your goals.

We will confirm all of the necessary access information for this project, including access to your website.

2) Strategic Program Overview

During the next phase, our team starts analyzing and monitoring your website in the following areas:

  • Keyword rankings on search engines
  • Headlines
  • Permalinks
  • Domain names instead of sub-domain names
  • Adding alternative text to images
  • Adding schema markup (to create rich snippets)
  • Adding title tags
  • Adding meta descriptions
  • Internal links

After this initial analysis, our team provides you with recommendations to optimize your website to improve the above areas. These recommendations will be the start of a running list of optimization recommendations.

If you want our team to implement these optimizations, we do so in priority order, completing a few optimizations per month within the project scope. If your team will implement optimizations in-house, we will provide you with our recommendations in priority order.

3) Recurring Monthly Updates

On a monthly basis, we send you a report containing SEO optimization recommendations in priority order, details about recent optimization implementations, and changes concerning the following areas:

  • Keyword rankings on search engines
  • Headlines
  • Permalinks
  • Domain names instead of sub-domain names
  • Adding alternative text to images
  • Adding schema markup (to create rich snippets)
  • Adding title tags
  • Adding meta descriptions
  • Internal links

If you want our team to implement these optimizations, we complete a few optimizations per month within the project scope. If your team will implement optimizations in-house, we will provide you with our recommendations in priority order.

Our team may create project recommendations for large optimization recommendations that cannot be completed in this project scope.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.