Direct Mail Campaign

Project Details

Typical Costs

10 – 15 Hours

Typical Timeline

5 – 9 Days

*Estimate based on determining the best ad strategy, writing content for, and designing one printed ad campaign.

Project Overview

Target your local audience to promote product or service launches, business or location openings, sales and promotions, and more with a Direct Mail Campaign. The campaigns are available in any shape, size, and format.

Direct Mail Campaigns can be created in two ways:

  1. Using the delivery routes of the United States Postal Service (USPS), we can send an oversized postcard or flyer to everyone on specific routes in your local area. No addresses are needed for this effort and routes are determined by demographics.
  2. Using a list of addresses you own, we can create any type of mailing, from postcards to letters and more.

This can be a great way to reach out to people in your neighborhood and surrounding areas to increase brand awareness, offer specials, and get people to visit your brick-and-mortar location. It also shows your business’s values, expertise, and professionalism.

what to expect

What to Expect

Our team crafts custom-tailored content for the mailing and then designs it to accurately represent your business and its current promotion.

The content will include all necessary details about your current promotions in an easy-to-read format with a clear call to action. All content will align with your business’s messaging guidelines and industry best practices.

The design will be created using your business’s visual branding guidelines. Our Graphic Design Team is experienced in the print design workflow, including formatting for print, font management, image and graphics optimization, and preflighting files for printing. Our team can correspond with your print vendor directly, upon request.

The final deliverable for this project is a professionally designed, eye-catching, print-ready mail piece that is in accordance with the specifications for the USPS.

Performance

Direct Mail Campaigns help spread brand awareness in your local area and reinforce your brand messaging and offerings to current customers. The clear call to action helps foster interest in your promotions, which helps generate leads for your business.

Having multiple campaigns promoting the same products, services, or events can increase the performance of this project. Aligning your other marketing efforts, including digital marketing efforts, with this effort can help reinforce your brand and increase the performance of this project.

Note that this project will also involve printing costs to print the mailers as well as shipping costs with the USPS; our team can estimate costs for you at the beginning of this project.

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • Do you own a list of addresses you want to use for this project? Or do you have an idea of what zip codes you want to target?
  • Do you have a USPS account?
  • Do you have a specific promotion for this project? E.g. product, service, event, or coupons.
  • What format do you want the mailer to be in? E.g. oversized postcard, flyer, menu, etc.

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Content Strategy

During this initial phase, we review your Member Profile, and confirm project details and goals with you, including the promotional focus and format for this campaign.

If you do not provide us with a list of addresses, our team determines the best geographical radius to send the final product to. To create the geographical radius, we first log in to your USPS account or create one on your behalf using your email address. We also estimate the product cost (the cost to print the mail pieces and mail them out using the USPS).

We encourage you to give our team feedback during this phase.

2) Content Presentation

During this phase, our Communications Team crafts content for the direct mail campaign.

We ensure the content has one clear call to action and includes accurate contact information for your business. We review the content for flow, grammar, punctuation, and spelling accuracy.

Once finalized, we present the drafted content to you.

We encourage your feedback on the content before we move to the design phases of this project, but we can also make content changes during the design phases.

3) Design Strategy

During this phase, our Graphic Design Team reviews the Member Profile and confirms project details. We also develop the strategic approach for the design of Direct Mail Campaign based on your business’s branding strategy and the campaign content.

We confirm mailpiece specifications and any special requirements for the mailpiece. If print vendor correspondence is requested, those contact details will be confirmed as well.

4) Design Presentation

During this phase, our Graphic Design Team drafts the design layout according to the USPS’s specifications, ensuring the campaign has all of the requested content. Most campaigns will have a front and back design.

Once finalized, we present the initial campaign drafts, giving you an opportunity to provide feedback.

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5) Project Closure Plan

Once you have had time to review the campaign design, we carry out any requested changes, finalize the design, and present the final draft to you.

With the final draft, we will provide you with the final files for printing and shipping. The final files will be preflighted, exported, and packaged with necessary fonts and support files.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.