Our team develops logo concepts with accompanying color palettes and fonts. This project typically includes 3 logo concepts, but we customize it based on your needs.
We utilize your business details to develop your visual branding assets, ensuring that your branding truly reflects the different aspects of your business.
What to Expect
Our team will design a logo, determine a color palette, and identify fonts to be used for branding your business in a visual manner. The final deliverable associated with this project is a branding style guide within your Member Profile, which is used as a reference for all marketing programs.
The final logo will be presented in multiple formats for various uses. The fonts typically included are headers, sub-headers, and paragraph styles, as well as logo fonts.
Your logo, color palette, fonts, and all other visual elements that represent your brand will be formalized and made available for future projects.
A branding style guide helps inform all design projects and brings consistency to your brand across your website, advertising, social media, and all other marketing channels.
Visual consistency is vital to brand recognition and helps to build trust with your audience.
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- Do you want a new logo? Or do you want your visual branding to match your current logo?
- Are there any specific colors that you do or do not want to use in your visual branding?
- What types of fonts do you prefer?
- What types of images do you feel represent your brand?
- What are the three most important things that you would like to convey through your branding?
Tailored To Your Business and Industry
Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.
We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.
Click here to learn about our team’s industry-specific strategic approach.
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
1) Access Coordination and Strategy
During this initial phase, we review your business’s Member Profile as the core reference for this project in order to gain a clear understanding of the whole picture of the business, paying special attention to business values, offerings, audiences, differentiators, and industry research.
We also confirm project requests with you and ask clarifying questions, as necessary.
2) Initial Project Approach
During the next phase, we develop the initial drafts of the logo, color palette, and fonts. If you provided our team with a style guide, we will use those details when developing the drafts.
3) Project Presentation
Our team will finalize the drafts and present them to you, including the strategic approach for the design and how the drafts relate to your business. We encourage you to give our team feedback during this phase if the design approach does not align with your vision.
4) Project Closure Plan
Once you have reviewed the branding details, we make any requested adjustments. Then we finalize the branding elements and create the branding style guide on the Branding page in your business’s Member Profile.
We will provide you access to all branding elements. Our team will use the style guide as a reference for all future marketing programs.
Delegate To Your Remote Marketing Team
We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.