5 – 7 Hours
3 – 5 Days
When you need to get the word out to your email audience, this project is for you. Whether you want to announce a sale, promote a new product or service launch, company news, or something else, this project is designed to develop one promotional email for your audience.
What to Expect
Our team manages the entire project scope, including copywriting, image selection, template design, testing, and scheduling.
We work in your current email marketing account if you have one, but we can also set up a new account. We can add email lists to your email marketing account during this process, too.
We tailor the email design and content to your audience as a way to engage them and help them recognize your brand easily according to your visual branding strategy.
We schedule the email to send to your subscribers at an optimal date and time according to your goals and timeline. You will be able to review the email before it is scheduled.
The email will likely focus on one primary call to action (CTA) so your subscribers know what you’re offering them, why it matters to them, and why they should take action now – without distracting them with too many clickable options, which can cause analysis paralysis.
A promotional email focuses on one time-sensitive CTA, which can increase conversions.
Directing your audience to a specific landing page can increase the performance of this project because it keeps your audience’s focus on the promotion while they view your email and your website. A focused, captive audience is more likely to convert and less likely to get distracted by other items on your website.
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- What email marketing platform do you use?
- Do you want a simple, text-focused email or an image-focused email?
- Have you had problems with spam filters before?
- What email list do you want to send this email to?
- Do you have a vision for your email in look and feel?
Tailored to your Business and Industry
Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.
We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.
Click here to learn about our team’s industry-specific strategic approach.
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
1) Access Coordination and Strategy
During this initial phase, our team reviews your Member Profile as well as the project details. We confirm the following details:
- The details of the promotion
- The main CTA
- The audience (what list[s] the email will be sent to)
- Whether we will create a new template or use a previously developed template
We either log in to your email marketing account and review your previous promotional emails and email templates, or we create an account for you. We may ask you questions to clarify details or expectations before we get started.
2) Initial Project Approach
Our team develops a strategic approach for the email based on your project requests and goals, as well as industry best practices.
Based on this approach, we start designing the template according to the member’s visual branding and preferences, and use it to start creating the email.
3) Project Presentation
During this phase, our team finalizes the email draft and tests it for compatibility across devices.
Once we finalize the email draft, we present it to you. We encourage your feedback on the email before we schedule it to send.
4) Project Closure Plan
After you provide our team with feedback, we make any requested changes and schedule the email to send at an optimal time.
If any changes were made in this phase, we will send you an update regarding the changes, as well as when you can expect the email to be sent to your audience.
Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.