Industry-Tailored
Marketing Strategies

CUSTOMIZED FOR SMALL BUSINESSES

ROI-FOCUSED AND BUDGET-CONSCIOUS

The tactics and strategies used to market small businesses have recently gone through a rapid transformation resulting in most of the previous methods becoming significantly less effective or obsolete.  This marketing shift has affected businesses in different ways- with some business categories modernizing at a quicker rate, others stabilizing on new best practices, and some holding on to traditional methods. 

Choose a Dedicated Strategist or a Self-Guided Strategy

The marketing strategies below are resources that our team created based on our experience marketing small businesses since 2010. As a member of SharedTEAMS, we encourage you to collaborate with your dedicated marketing manager for strategic guidance to identify how to best apply these strategies to your program and which projects are most appropriate for your business.  

Business Services

Marketing Strategy

  • Consultants
  • IT Consultants
  • Government
  • Bookkeeping
  • Public Sector
  • Accounting Firms
  • Non-Profit Orgs
  • Back-Office Support
  • Skilled Services
  • PR Agencies
  • Gov Contractors
  • Business Attorneys

Reputation has always been the primary driver of growth for companies that sell services to other businesses. Since the dynamics of business relationships have shifted to the digital realm, traditional referrals are slowly trending away from being a reliable lead generation source. However, the core tenants of Modern B2B marketing operates on traditional principles of conveying value upfront and leveraging a positive reputation to secure new business relationships.

Continue reading to learn how you can use digital advertising to target narrow segments of your target audience and engage them in a marketing funnel that leverages landing pages, ebooks, email marketing, social media, blog articles, and well-crafted calls to action to streamline the sales process and secure lasting relationships.

Local Services

Marketing Strategy

  • Residential Maintenance
  • AC Repair
  • Lessons and Tutoring
  • Dry Cleaning
  • Care and
    Education
  • Lawncare
  • Dog Walking
  • Auto Repair
  • Skilled
    Services
  • Home Cleaning
  • Childcare
  • Funeral Home

Local services businesses face a uniquely modern challenge of maintaining both a digital presence in a rapidly evolving environment as well as a physical presence in their community. In many cases, your online presence serves as your digital storefront, effectively replacing (and in many cases augmenting) the role of a physical storefront. With the digital space quickly evolving, local services businesses that are able to carefully choose the most effective marketing channels while ignoring the remaining are often more successful than those who blindly follow the latest marketing trends.

Continue reading to learn how local services companies can use traditional marketing methods integrated with modern digital approaches, such as digital advertising to connect with your target audience, social media to convey your business’ reputability, and modern communications methods to nurture lasting relationships.

Restaurants

Marketing Strategy

  • Dine In
  • Fine Dining
  • Pizza Shop
  • Coffee Shop
  • Delivery
  • Traditional Diner
  • International
  • Sandwich Shop
  • Grab and Go
  • Specialty
  • Dark Kitchen
  • Fast Food

A delicious, positive image is critical for restaurants. Having an image-first mindset in marketing will convey your restaurant’s quality cuisine and having a positive online reputation will typically help increase your positive reputation in your community.

Continue reading to learn how modern marketing efforts can help you reach more of your target audience. A mobile-first website and menu, digital advertising, online reputation management, content marketing, and enticing calls to action will often encourage occasional customers to convert into regulars.

Products

Marketing Strategy

  • Convenience
  • Self Care
  • Clothing
  • Designer Goods
  • Shopping
  • Home Care
  • Electronics
  • High-Ticket Items
  • Specialty
  • Furniture
  • Furniture
  • Specialized Goods

Product placement is commonly the backbone for product-based businesses. Placing your products in an online retail setting is the quickest way to take a new product to market, but in-store placement provides organic exposure and stability. These placement opportunities will all lead to your website, which will be the hub of your marketing and sales programs; this is why it’s important to closely integrate your product development, design, sales, and marketing efforts from the beginning.

Keep reading to learn how you can use digital marketing to automate some customer service and sales efforts through email marketing, social media influencers, a referral program, and more. With a beneficial product and customer service in place, as well as clear calls to action, you can focus on creating more products for your customers.

Consumer Services

Marketing Strategy

  • Health
  • Physicians
  • Insurance Providers
  • Tax Services
  • Professional
  • Physical Trainers
  • Legal Services
  • Investment Services
  • Financial
  • Counselors
  • Real Estate
  • Financial Planning

Marketing a consumer services business is based on two things: relationships and emotions. Your services are not tangible, they may be confusing to your audience, and you may not be local to your customers, so you need to build relationships with your prospects and customers. This requires emotion-driven stories, transparency, and correct timing.

Continue reading to learn how you can use digital marketing to target narrow segments of your audience and inform them with quick answers to their inquiries while leveraging intent-based advertising, email marketing, blog articles, social media, online reputation management, a referral program, and more.

Subscription

Marketing Strategy

  • Delivery Boxes
  • Meal Kits
  • Entertainment
  • Specialty
  • Digital
  • Entertainment
  • Premium Content
  • Education
  • Business
  • SaaS
  • Professional Org
  • Training

Creating a low-risk avenue for customers to experience your service is the fastest way to get your subscription-based services or products into the hands of your customers. While traditional sales cycles work for other industries, you have the unique opportunity to allow your customers to experience your services first-hand, and modern marketing can help you connect with your target audience before and after they try your offerings.

Continue reading to learn how modern marketing can integrate with your offerings online and improve your customers’ experiences. Videos, website content, email marketing, blog articles, and urgent calls to action will typically encourage your low-risk option users to convert into long-term customers.

We Are Your Shared Marketing Department

Our team has supported hundreds of small businesses accelerate growth by providing on-demand access to our Graphic Design, Communications, Advertising, and Web Development teams. Our membership packages start at $250 and are designed to support the unique needs of small businesses.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.