FOR YOUR BUSINESS
As a member of SharedTEAMS, you can ask broad marketing questions and make strategic guidance requests at any time in the membership platform. Whether you’re looking for direction on how to start, where to go next, or feedback on what is and isn’t working in your current marketing program, we are dedicated to your success. Our strategy team will work directly with you to provide our general recommendations and ideas for your marketing program.
Our unlimited strategic guidance provides a broad view of our recommendations for your marketing program. This includes individual project recommendations, how these projects will fit together, steps to move forward, and general ideas for improvement, as well as recommended platforms, calls to action, audiences to target, and other broad details.
TRIED & TRUE
We recommend strategic guidance based on your business and industry, as well as what has worked for other businesses in similar situations. Though your business is unique, we will only recommend a tried-and-true approach to help you see a higher ROI. We won’t waste your time recommending the latest trend if it’s not proven to work for your business type and industry, but we can help you harness the potential of a trend if you want to.
When we review your current program, our team curates our recommendations within a few business days. During this process, we do not execute project changes, but instead, we give you time to review our recommendations before making changes to your program. When you confirm the strategic approach you would like to pursue, our team implements those changes in all relevant projects.
What does this look like?
When developing strategic guidance, our team creates recommended projects, which are shown on your membership platform. When you approve a recommended project, it moves to the “active projects” list on your membership platform. This way, you clearly know what projects we recommended and what projects we are currently working on.
If the strategic guidance pertains to active projects, we may not create recommended projects. Instead, once you approve the strategic direction and changes for those active projects, we make those changes directly in those active projects.
Our team provides strategic guidance based on our extensive experience in the industry, but your marketing program is ultimately led by you. If you have any ideas or strategic changes to your program, let us know in the related project or by sending a strategic guidance request, and we’ll make those changes to the project. If you have questions about which direction to go, we’ll offer our recommendations, but feel free to choose a different direction, too.
We typically use a forward-looking approach when developing strategic guidance. When you share your short- and long-term goals with our team, we can integrate them with our recommendations, developing a long-term marketing plan, prioritizing projects based on your goals.
We recognize that your business’s marketing strategy and efforts are closely related to your business’s daily efforts, products, and/or services. We align our strategic recommendations with your business goals, aiming to make your marketing program closely integrated with your business, creating a fluid experience for your audience. This includes paid advertising, email marketing, content marketing, website changes, and more.
Do you want to get a feel for how our team approaches marketing in your industry? Learn more about our industry-specific marketing strategies.
Strategic Guidance vs. Project Work
To help clarify the differences between strategic guidance and project work, we created the following examples.
Each example consists of a request that you might submit to SharedTEAMS, followed by an example of the associated Strategic Guidance included in your membership, as well as an example of the associated hourly project work.
Request: How can I increase brand awareness for my business?
Request: My email marketing program has low open and click-through rates. How can I fix it?
Request: I have a business event to attend and need flyers and business cards to pass out.
Common strategic guidance Project Details
Businesses with documented marketing strategies are 313% more likely to report success with their marketing programs.(1) That’s why we provide strategic guidance and strategy-focused projects for our members. Take a deep dive into the types of projects that your new strategy team can help you with:
Do you have a specific project in mind?
Estimate your total project costs by viewing details and estimates associated with our most common projects.
Articles from Your New Strategy Team
Get to know our strategy team through analysis of recent industry news, strategic and tactical insights, and other topics related to marketing research and strategy through the articles below.
“We focus on providing actionable and ROI-focused guidance to help ensure that our members are making smart and informed marketing decisions “
Rebecca Shelby, Membership Manager
When we launched SharedTEAMS back in 2010, our goal was to solve the challenges that small businesses face when navigating the complex and evolving world of modern marketing. After supporting hundreds of small businesses…
Marketing is hard. There are thousands of mediums and easily-Googled “marketing hacks” to help start you on your journey, and often these quick tips are helpful in the short-term. But the very nature of…
The bad news: The current global situation is beyond challenging for most businesses right now. Some businesses are temporarily shutting their doors. The good news: People still need your business. At SharedTEAMS, we want…
As you dive into your marketing programs, you should be able to precisely identify your target customer based on a detailed demographic profile outlining age, race, sex, income, education, interests, spending habits, and more….
Membership includes instant access to the SharedTEAMS membership platform, where you can begin assigning projects, developing strategies, and working with your new marketing team.