The logo design process is often misunderstood. Logo design is not exactly graphic design. Though design principles, such as form, color, shape, and negative space are unarguably used in the creation of a logo,…
Design
Graphic design has a world of applications, but for this article, we’ll focus on how it is used to enhance your brand and your business. To fully understand this idea, it is helpful to…
It wasn’t so long ago that advertising was just a tool to get customers into the door. Once they stepped through the threshold or picked up the phone to call, that was when your…
Marketers in the B2C community have been known to focus on forging a strong connection between a brand and the customers’ self-image. We have global brands that make their fortune on strengthening a customer’s…