It’s the end of another year, and marketers across the globe are wondering, “What will 2023 bring us?” It’s no secret that 2022 was a chaotic year for many a social media platform. From…
Design
Choosing the right color combination for your logo is an important part of your brand, and deciding on a color combination can be a very overwhelming experience. Where do you start? What are the…
There was a time in the world of social media when one image was key to a brand: the profile picture. This picture was the visual representation of your brand, and it was used everywhere…
Logo design may be one of the most artistic aspects of Graphic Design as a whole. Creating a truly unique logo that represents your company’s offerings as well as its mission and vision requires…
The content you create and promote on your business’s website and social media accounts tell a story. But the images and graphic design elements you choose to include define your business as well. Think…
It wasn’t so long ago that advertising was just a tool to get customers into the door. Once they stepped through the threshold or picked up the phone to call, that was when your…
Graphic design has a world of applications, but for this article, we’ll focus on how it is used to enhance your brand and your business. To fully understand this idea, it is helpful to…
The logo design process is often misunderstood. Logo design is not exactly graphic design. Though design principles, such as form, color, shape, and negative space are unarguably used in the creation of a logo,…
Marketers in the B2C community have been known to focus on forging a strong connection between a brand and the customers’ self-image. We have global brands that make their fortune on strengthening a customer’s…