15 – 20 Hours
7 – 10 Days
The Website Content Optimization project is focused on making adjustments to the content on your existing website so that the messages reflect your current products or services in a succinct manner. Throughout this project, we focus on creating an optimal user experience through the website content.
Please note that this project focuses on optimizing the text of your website. Please see the Website Design Optimization project if you would like to optimize the design of your website or the Website Production project if you would like to optimize both the text and design of your website.
What to Expect
Using your Member Profile and your current website content as our primary resources, our team begins by analyzing and recommending adjustments to your existing sitemap. We then determine what pages will benefit from updated content.
If you have products, services, or other content requests, we will determine where those pages will fit in the sitemap. We will also craft new content for those pages.
We will use your current content to revitalize your website content across all pages that need updated content. Typically, this includes your homepage, top-level pages, and other high-traffic pages.
Your website will act as a marketing vehicle for all advertising efforts, driving targeted traffic to the areas of your site that will make the most sense to them and optimizing your advertising return. Having clear content on your website is critical for giving your audience the right messages.
Website content best practices are utilized to ensure that your business is shown in its best light and will answer your audience’s questions when they visit your website.
We will optimize the content on each web page to speak directly to your target audience, providing them with an experience that will maximize the potential for conversions, lead generation, and sales.
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- Do you have access to your hosting and domain accounts?
- What do you want to promote on your homepage?
- Have your previous website content optimizations helped to improve your conversions or lead generation?
- Do you want to add any products, services, or other content details to your website?
Tailored To Your Business and Industry
Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.
We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.
Click here to learn about our team’s industry-specific strategic approach.
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
1) Access Coordination and Strategy
During this initial phase, we review your business’s Member Profile, current website, and project details. We confirm access to your business’s hosting account and domain registrar. We may ask you questions to clarify details or expectations before we get started.
2) Initial Project Approach
During the next phase, our team will review your current sitemap and determine whether your sitemap needs to be updated before we start optimizing content.
If the sitemap needs to be updated, we do so during this phase. At the end of this phase, we present the updated sitemap in Google DOC format and provide you with details about next steps.
Since the sitemap is the outline for what content we will draft and rework, we encourage you to provide our team with feedback. All recommended optimizations will be based on industry best practices.
3) Project Production & Control
During this phase, our team incorporates your feedback and continues working on your website content optimization.
We begin optimizing the content, starting with the homepage content. All content updates are made in Google DOC format at this phase.
At the end of this phase, we send you an update so you can monitor project progress. We encourage you to provide our team with feedback.
4) Project Presentation
During this phase, we implement your feedback from the last phase and finalize the content optimization. We draft and update all website content according to the plan and sitemap determined in phase 2.
Once finalized, we check the draft for grammar and spelling errors, and we check for filler or missing content.
At the end of this phase, our team will present the drafted website content in Google DOC format, outlining the execution of content choices.
5) Project Closure Plan
Once you have reviewed the content recommendations and provided feedback, our team implements your feedback in the Google DOC first.
Once the Google DOC content is approved, we move forward with updating all web pages directly on your website and push all updated web pages live.
At the close of this project, your website content will be optimized according to your requests and goals laid out at the beginning of this project.
Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.