Communications Services
Conveying Value Throughout Your Marketing Funnel
Make an Impression with
Content Writing
Communications can be daunting. We get it. Broadcast media outlets, print media, digital media, and social media are just some of the many avenues you can utilize. The best communication avenues must reach your target audience, as well as convey your unique business, products, or services with consistency across all of your different channels. With an effective program, your customers will learn about your business, your unique value proposition, and your offerings before finally making a purchase decision.
Our Content Writing Approach
Think of us as your communications firm. But not just any communications firm—one that is interconnected with all other marketing functions and elements, instead of being solely focused on sharing your message. This matters because your audience will not learn about you through one avenue or one single piece of content. However, apart from this, we’re also grounded into your core message, values, and mission, having worked with you to market them.
Build Trust with
Email Marketing
Email marketing is one of the most beneficial methods of staying in touch with your customers and target audience. We use email marketing to continually reinforce brand awareness, increase traffic from prospective and existing customers to your website, and build your credibility and relationship with your audience segments. Email marketing remains one of the most powerful avenues for small businesses to track, test, share and quantify success.
Our Email Marketing Approach
Email marketing provides a channel for users to review content on their own time through their inbox. Our email programs are designed to drive traffic and stabilize your brand. We deliver emails that do everything from informing customers to automating your sales cycle, all in line with company branding and strategy.
Inform with
eBook and White Papers
Before customers commit to making a purchase, they want to be fully informed that they are making the right decision. White papers and eBooks are a great way to provide an interested user with the information that they need to close the sale. Providing potential customers with free information is also a great way to generate confidence in your brand and has the added bonus of capturing a hot lead.
Our eBook and White Paper Approach
The most effective white papers and eBooks provide value to the customer. Our team will work with you to develop a piece that will help your prospect to understand an issue, solve a problem, or make a decision. This will build confidence in your brand and provide a qualified lead for follow-through.
Optimize with
Content Editing
With most industries in a constant state of change, marketing content often becomes stale or irrelevant over time. Prospects may return to your marketing channels many times before finally deciding to make a purchase. Providing fresh content for these leads is not just about making a sale, but also about establishing your customer relationship and giving interested prospects a reason to keep coming back.
Our Content Editing Approach
It is important to take SEO, messaging, voice, and other factors into account when editing marketing content. Since our team works with you on all levels of marketing, we have an excellent foundation to work from when editing content across your channels. We work with your budget and capabilities in order to make sure that your strategy, messaging, and SEO pillars remain intact as your marketing evolves.
Finally, A content Solution Designed for Small and Mid-Sized Businesses
Our “shared marketing department” membership provides small businesses with a marketing team that is aligned with their business goals while providing the flexibility, scalability, and agility necessary to support their unique needs.
Direct Team Access
Our highly-transparent structure allows you to collaborate directly with the specialists on our team who are executing each project.
Strategic Guidance
Collaborate with our specialists to administer strategic guidance or feedback in order to keep your marketing campaigns moving in the right direction.
Project Execution
Whether your business needs a complete hands-off marketing solution or intermittent project support, we’re here to help in whatever capacity you need.
Communications projects
From crafting direct mail and web content to creating highly-effective sequenced email campaigns, an effective communications team requires a wealth of experience and expertise to get the job done. Take a deep dive into the types of projects that your new communications team can help you with:
Do you have a specific project in mind?
Estimate your total project costs by viewing details and estimates associated with our most common projects.
Articles from Your New Communications Team
Get to know our communications team through analysis of recent industry news, strategic and tactical insights, and other topics related to communications services through the articles below.
“Great communication is customer-centric. We focus on crafting quality content and communication pieces that directly speak to your customers and their needs, wherever they are in the customer journey. “
Samantha Gould, Communications Manager
According to Demand Metric, “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Content marketing is a very important part of your marketing strategy. But how can…
In this blog post, we discuss how to create your email marketing goals, decide what message to share and pick an email marketing platform to send your emails from. If you’ve started looking around…
Email is not dead You heard me right. Email is not dead, which means we should take advantage of this incredible marketing outlet. How? Through the power of newsletters. Don’t believe me? Let’s dive…
In part one of this series, the importance of creating a comprehensive and dynamic 12-month marketing calendar that’s built on a solid foundation of customer demographics, short and long-term goals, personal level of commitment…
We Are A Shared Marketing Department
Our experienced marketing team will help your business grow with access to our Graphic Design, Communications, Advertising, and Web Development services. We work with your budget, providing you with the tools you need when you need them.
Membership includes instant access to the SharedTEAMS membership platform, where you can begin assigning projects, developing strategies, and working with your new marketing team.
