CASE STUDY:
BioPhysics
Industry: Pharmaceutical
Location: Peabody, MA
Cannabis products and patented technology called for a unique marketing strategy and a careful messaging approach since most platforms ban the promotion of products that contain cannabis.
The BioPhysics team needed help getting their products ready to sell to different B2B and B2C audiences, as well as distinguishing each product line while including the parent company on each label.
We helped BioPhysics create unique branding for each product line and associated technology. This helped them connect with and sell to different audiences.
Our team designed packaging for each product line to align with each unique brand, which helped the end customers relate to and use the products.
Our team helped the BioPhysics team launch websites where the end customers could find, learn about, and purchase products.
Since BioPhysics couldn’t promote its product lines on many typical digital avenues, we created collateral for trade shows and distributors.
