Social Advertising

Project Details

Typical Costs

4 – 8 Hours Monthly

Typical Timeline

Recurring (Monthly Updates)

Project Overview

The Social Advertising project is designed to assist in reaching marketing goals through a campaign structure that uses commonly searched terms or interests related to the business offering.

Our team develops campaigns targeting these specific terms for a defined demographic in the target geographic area. Ads include text and visual components (photo or video) to capture the audience’s attention and increase the likelihood of conversions.

Social Advertising uses one or multiple social media avenues to reach the desired audience. Common social platforms to advertise on include Facebook, Twitter, Instagram, YouTube, and Pinterest.

Within these platforms, there are many advertising types, including boosted posts, carousel ads, slideshow ads, Messenger ads, and more. Our team can recommend the best platform(s) to advertise on and types to utilize based on your audience, advertising goals, and offerings.

If social advertising is a new program for your business, we recommend starting your first advertising campaign with an initial budget of $250 per month.

As programs progress, other social advertising strategies will be considered. Please note that the budget for your advertising campaigns is in addition to the project work.

what to expect

What to Expect

Our team manages the entire project scope. We create and manage social advertising campaigns on a recurring basis.

We can also manage and refine campaigns that have already been set up.

Campaigns will focus on a specific demographic and geographic area through specific ad copy, keyword targeting, and goal conversion tracking, all of which will be created according to the details in your Member Profile.

Performance

Social advertising helps increase brand awareness and engagement, drive traffic to your website, generate new leads, and increase revenue.

Advertising not only makes potential customers more aware of your business and offerings, but it can also increase mentions with blogs, magazines, news outlets, and other relevant media outlets. Consistent and strategic ads can encourage a follower to become a customer, which can have a direct impact on revenue.

Social media, through organic posts and paid advertising, encourages engagement (likes, shares, and follower growth), which improves brand perception, loyalty, and word of mouth recommendations.

One of the main objectives of your social media accounts is to support and drive traffic to your website, which is commonly where the actual conversions are made. Social advertising helps increase website traffic from your social media pages via organic posts and paid ads.

Getting your advertisements professionally designed according to your business’s visual branding strategy can increase the performance of this project.

Please note that it is common to run more than one Social Advertising campaign simultaneously and doing so may increase the performance of each campaign; however, we always recommend starting small and scaling as you see results. Our team will recommend the number of campaigns based on your needs and industry best practices

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • Has your business used social advertising before?
  • Do you have social media accounts?

Project Samples

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, we will review the Member Profile and project details. We will also log in to the your business’s social media account and assess previous campaigns or create a new account. If there were previous campaigns, our team will note any high- or low-performing campaigns for keywords and tactics to use or avoid later on.

We will clarify any details with you, if needed. Our team will also begin developing the program by creating the campaign, determining the demographic and target area, creating ad copy, and setting up keyword targeting and goal conversion tracking according to your business’s needs and advertising best practices.

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2) Strategic Program Overview

During the next phase, our team finalizes and presents the advertising campaign to you, including our approach for the campaign. Our team provides you with the opportunity to provide feedback before we launch the campaign. During this process, we use previous campaign notes, if any.

At least one week after the presentation, we launch the campaign and provide you with another update.

Once the campaign is launched, we monitor and manage it, making enhancements according to the data.

3) Recurring Monthly Updates

Once the campaign is live and performing as expected, our team shifts into a recurring optimization and maintenance program. On an ongoing basis, we will monitor the campaign and adjust it according to changes in the competitive landscape. We will send you at least one monthly update that includes the following information:

  • Campaign performance data
  • Broad overview of what is working and what is not working
  • Campaign optimizations made in the past month
  • Campaign optimizations that are planned for the future

Project Tips

  • Review previous campaign performance and note any high- or low-performing campaigns for keywords and tactics to use or avoid later on.
  • Monitor each campaign, making enhancements along the way. Note all enhancements made and recommended for the future.
  • Include impressions, clicks, and the average cost per click when providing performance updates on each campaign.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.