Social Media Advertising

Project Details

Average Cost

10.5 Hours Monthly

Average Timeline

10 Days to Launch

Project Overview

Our team manages your social media ads, which typically includes 1 social media platform and 3 campaigns with 2 ad sets each, though we customize this project based on your needs. If this is your first time running social media ads, then we recommend a minimum ad budget of $250 per month. Note: Facebook and Instagram count as one platform since the ad targeting overlaps.

We manage your social media ads using your current campaign structure. This typically uses commonly searched terms related to your business offerings or interests related to the business offerings, and we use demographic and location targeting. We utilize multiple types of ad formats using the assets provided, such as boosted posts, carousel ads, slideshow ads, Messenger ads, and more.

what to expect

What to Expect

Our team manages and refines social media ad campaigns that have already been set up.

Campaigns will focus on a specific demographic and geographic area through specific ad copy, keyword targeting, and goal conversion tracking, all of which will be created according to the details in your Member Profile.

Performance

Social Media Advertising helps increase brand awareness and engagement, drive traffic to your website, generate new leads, and increase revenue.

Advertising not only makes potential customers more aware of your business and offerings, but it can also increase mentions with blogs, magazines, news outlets, and other relevant media outlets. Consistent and strategic ads can encourage a follower to become a customer, which can have a direct impact on revenue.

Social media, through organic posts and paid advertising, encourages engagement (likes, shares, and follower growth), which improves brand perception, loyalty, and word of mouth recommendations.

One of the main objectives of your social media accounts is to support and drive traffic to your website, which is commonly where the actual conversions are made. Social advertising helps increase website traffic from your social media pages via organic posts and paid ads.

Getting your advertisements professionally designed according to your business’s visual branding strategy can increase the performance of this project.

If you do not currently have social media ad campaigns or they need to be optimized before recurring management, we recommend starting with a Social Media Advertising Setup project first.

Please note that it is common to run more than one Social Media Advertising campaign simultaneously and doing so may increase the performance of each campaign; however, we always recommend starting small and scaling as you see results. Our team will recommend the number of campaigns based on your needs and industry best practices

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • Do you have social media accounts?
  • Has your business used social media advertising before? If not, you may want to consider a Social Advertising Setup project first.
  • What advertising formats do you want to use? E.g. boosted posts, carousel ads, slideshow ads, Messenger ads, and more.
  • What are your advertising goals?

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, we will review the Member Profile and project details. We will also log in to your business’s social media account and assess previous campaigns or create a new account. If there were previous campaigns, our team will note any high- or low-performing campaigns for keywords and tactics to use or avoid later on.

We will clarify any details with you, if needed.

2) Strategic Program Overview

During the first month of this project, our team makes adjustments to your ongoing advertising campaigns to optimize them based on your goals. We send you an update of all changes, including:

  • Recent performance data to provide you with a baseline for moving forward
  • Broad overview of what is working and what is not working
  • Campaign optimizations made during this phase of the project

3) Recurring Monthly Updates

On an ongoing basis, we will monitor the campaign and adjust it according to changes in the competitive landscape. We will send you at least one monthly update that includes the following information:

  • Campaign performance data
  • Broad overview of what is working and what is not working
  • Campaign optimizations made in the past month
  • Campaign optimizations that are planned for the future

Delegate To Your Remote Marketing Team

We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.