Search engine keyword and location targeting features provide a powerful digital advertising service that has allowed small businesses to compete directly with their larger counterparts. With SharedTEAMS, this is always at a completely scalable and low-risk capacity.
Today, small businesses are spending over five times more on digital advertising than they are on “traditional” ad placement. If you are looking for a modern, data-driven marketing program, we recommend that you start by exploring search advertising.
Our Search Advertising Approach
One of the most powerful features of search advertising is the ability to track leads and conversions directly. This gives you the ability to start with a very limited budget and gradually increase your investment, which only happens when you begin to see a positive ROI. Our advertising team directs our members’ advertising programs to ensure limited waste and maximum impact.
Your potential customers will already be on social media platforms, so putting ads in front of them is noninvasive. In fact, with the prevalence of “buy now” buttons on platforms like Instagram and Pinterest, it has never been easier to target potential leads that are already looking for what you do and offer.
Our Social Advertising Approach
Social media platforms currently have optimal interest-based targeting and retargeting solutions available for digital marketers. Our team uses these tools to target very narrow audience segments based on performance data and create high ROI campaigns for our members.
Display advertising is commonly in the form of banners, landing pages, and popups. When potential customers read in those formats, those display ads will surround the content. If a viewer is interested, they can click on your ad, and then will be directed to your website.
Our Display Advertising Approach
We don’t just advertise. We target. Display advertising is far more than just shooting an ad into the digital stratosphere and hoping for the best. In fact, a lot of time and money is wasted by improper use of display ads. Our digital advertising team creates carefully targeted advertising campaigns that are not only intended to reach those truly interested in your offerings, but also to turn those visitors into leads and sales.
Website visitors get distracted. In fact, it may take many visits back to your website and social media before a decision is made by a customer. Retargeting connects with those visitors after they have left your website. This will keep them engaged with your brand and guide them through your marketing funnel. Retargeting also creates the perception of wide brand exposure, serving as an effective brand awareness and reputation management tool.
Our Retargeting Approach
Aside from carefully researching audience and interest groups for retargeting campaigns, our team puts extra effort into creating ads that present the product or service in a brand that is consistent, while focusing upon helping the audience progress to the next stage in the marketing funnel.
Despite the feeling that we are surrounded primarily by digital advertising, print advertising is alive and well and can be necessary. Our highly experienced and enthusiastic print designers are well-versed in every aspect of their trade. From brochures and magazine ads to billboards and signage, we deliver a high-quality product every time.
Our Print Advertising Approach
Print advertising comes with its own set of challenges, which are completely separate from those within the world of digital advertising. Our advertising team is well-versed in identifying the most suitable placement, messaging, and design that will reach your target audience. We are also prepared to help work with your print vendor to deliver a high-quality product on time and on budget.
Finally, A Comprehensive Advertising Solution Truly Designed for Small Businesses
Our “shared marketing department” membership provides small businesses with a marketing team that is not only aligned with your business goals, but also provide the flexibility, scalability, and agility necessary to support unique small business needs.
Direct Team Access
Our highly-transparent structure allows you to collaborate directly with specialists on our team who execute each project.
Collaborate with our specialists to provide any strategic guidance or feedback you need, in order to keep your marketing campaigns moving in the right direction.
Whether your business needs a complete hands-off marketing solution or intermittent project support, we’re here to help in any capacity you assign to us.
Membership starts at just $250 monthly and we offer a 14-day money-back guarantee to help ensure a good fit.
Articles from Your New Advertising Team
Get to know our advertising team through analysis of recent industry news, strategic and tactical insights, and other topics related to digital advertising through the articles below.
“we craft advertising campaigns that reach our member’s intended audiences and move them through the marketing funnel until they convert into sales.“
Anthony Querol, Advertising Team Manager
As a business or marketing professional, you probably already have a marketing strategy. That strategy was crafted with sales in mind. Do you want to increase sales? Let’s improve that strategy in 3 practical…
As a marketing or business professional, you know how important visuals are in marketing, especially in this social media age. But how can you improve your visuals? How can you increase your engagement with…
Conversion Rate Optimization (CRO) is a great practice to add to your marketing arsenal because it does not take much time or money, and does not typically require additional tools. Not only does CRO…
Prioritize customers, not leads. According to Small Business Trends, “The probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent.” Yes, we’ve shared…
Membership includes a 14-day risk-free money-back guarantee and access to the SharedTEAMS online office, where you can begin assigning projects, developing strategies, and working with your new marketing team.