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Skills Assessment

PLEASE COMPLETE THE SKILLS QUIZ BELOW TO COMPLETE YOUR APPLICATION.

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Advertising Skills Assessment: Part 1

This skills quiz will let us know what skills you have and are in the process of developing. Please be completely transparent during this quiz. The first part of this quiz is all about your experience. The second part of this quiz is open-book, so please be resourceful while you complete this quiz. Please allow up to 25 minutes to complete the next steps. This quiz is not timed.

What do you have experience in? Mark all that apply.

SEM

CRO

Search advertising setup

Creative advertising

Amazon advertising

Social media advertising

Lead generation

PPC campaigns

Google Suite

WordPress

Other

What skills do you have that are not listed above?

What platforms do you have experience using (for work purposes)? Mark all that apply.

Google Ads

Google Analytics

Facebook Business Manager/Meta Ads

Microsoft Ads

LinkedIn Ads

Twitter Ads

Pinterest Ads

Amazon Product Ads

Other

What platforms do you have experience with that are not listed above?

Upload or share the link to at least 2 work samples that you believe to be an accurate representation of your skills.

Drop files here or

Max. file size: 500 MB, Max. files: 5.

You can add links to work samples here. Use the '+' button to add up to 5 links.

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Advertising Skills Assessment: Part 2

This skills quiz will let us know what skills you have and are in the process of developing. Please be completely transparent during this quiz. This part of the quiz is open-book, so please be resourceful while you complete this quiz.

You are running search PPC campaigns to generate leads for a B2B service provider, but your impression share is extremely low. What do you do to increase the impression share?

Banner blindness is one of the biggest challenges for display ads. What methods can you use to counter it?

Overexposure can negatively affect a customer's perception of a company. If your retargeting campaign is getting complaints of being overbearing, what can you do to address this?

How do you take advantage of LinkedIn's four ad placements for maximum impressions?

Editing your Facebook ad campaign too early can lead to unnecessary ad spend. How do you optimize your spend during the learning phase?

User generated content and influencer marketing are two of the most effective tactics for Instagram advertising. What are some ways you can use these tactics to engage with your audience?

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