We hear a lot about the importance and benefits of good evergreen content. Having a mix of both timely and evergreen content on your business’s website is important. It shows, among other things, that…
Communications
The average person spent 6 hours and 59 minutes consuming content per day in 2020, and that only increased in 2021. Content marketing continues to grow in scope and popularity as more and more…
When someone mentions blog content, many people imagine a savvy writer sitting at his or her keyboard and writing a sort of long-form, online diary. But What Is SEO? Search engine optimization (SEO for…
We’ve talked previously about how to get the most out of your content marketing, and that includes featuring evergreen and timely content. Today, let’s go through some benefits and examples of including timely content…
It’s easy to lump the different types of marketing together under one umbrella. Marketing trends are perpetually growing and changing. But it’s important to know the difference between traditional marketing and digital marketing. Certain…
According to Demand Metric, “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Content marketing is a very important part of your marketing strategy. But how can…
In this blog post, we discuss how to create your email marketing goals, decide what message to share and pick an email marketing platform to send your emails from. If you’ve started looking around…
Email is not dead You heard me right. Email is not dead, which means we should take advantage of this incredible marketing outlet. How? Through the power of newsletters. Don’t believe me? Let’s dive…
In part one of this series, the importance of creating a comprehensive and dynamic 12-month marketing calendar that’s built on a solid foundation of customer demographics, short and long-term goals, personal level of commitment…