As you dive into your marketing programs, you should be able to precisely identify your target customer based on a detailed demographic profile outlining age, race, sex, income, education, interests, spending habits, and more….
Communications
According to Demand Metric, “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Content marketing is a very important part of your marketing strategy. But how can…
In this blog post, we discuss how to create your email marketing goals, decide what message to share and pick an email marketing platform to send your emails from. If you’ve started looking around…
Email is not dead You heard me right. Email is not dead, which means we should take advantage of this incredible marketing outlet. How? Through the power of newsletters. Don’t believe me? Let’s dive…
In part one of this series, the importance of creating a comprehensive and dynamic 12-month marketing calendar that’s built on a solid foundation of customer demographics, short and long-term goals, personal level of commitment…
A well-crafted marketing calendar allows businesses of any size to launch, monitor, analyze and adjust marketing efforts as campaigns are evaluated. For small-to-medium companies, however, the benefits are even more far-reaching. A comprehensive marketing…
We’re all familiar with popular content marketing campaigns that focus on the consumer, but success with B2B content marketing strategies for startups is increasing steadily every day. Content marketing is a great way to…
Content curation is an awesome content marketing tool for startups and small businesses alike. It allows you to find and share blog posts, infographics, and videos that you know will be interesting to your…
The time when having a website and social media profiles was considered a luxury is long gone. Having an online presence is now an essential item on every startup owner’s checklist. Today’s customers have welcomed…
Is your startup ready to share its story with the world? If so, you might be considering whether or not you should hire a PR agency to help you. PR agencies possess the contacts, skills…