Why is email marketing good for attention? We can show you all kinds of statistics that speak to the effectiveness of a well-designed email marketing program: On average, for every $1 you spend on…
Communications
There are several schools of thought on measuring content marketing performance. Marketers and leaders are looking for actionable insights into how and when they should be measuring the effectiveness (both in cost and engagement)…
Brand voice is the personality your customers encounter when they are consuming your content. And while you can begin creating a brand voice based on your own personality or choose any type of brand…
In a digital world where content is king and consistency is key, the importance of voice in your marketing efforts increases. Everyone from huge corporations to social media influencers use their platforms and marketing…
We hear a lot about the importance and benefits of good evergreen content. Having a mix of both timely and evergreen content on your business’s website is important. It shows, among other things, that…
The average person spent 6 hours and 59 minutes consuming content per day in 2020, and that only increased in 2021. Content marketing continues to grow in scope and popularity as more and more…
When someone mentions blog content, many people imagine a savvy writer sitting at his or her keyboard and writing a sort of long-form, online diary. But blogs have evolved to become one of the…
We’ve talked previously about how to get the most out of your content marketing, and that includes featuring evergreen and timely content. Today, let’s go through some benefits and examples of including timely content…
It’s easy to lump the different types of marketing together under one umbrella. Marketing trends are perpetually growing and changing. But it’s important to know the difference between traditional marketing and digital marketing. Certain…
