As you dive into your marketing programs, you should be able to precisely identify your target customer based on a detailed demographic profile outlining age, race, sex, income, education, interests, spending habits, and more….

According to Demand Metric, “Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” Content marketing is a very important part of your marketing strategy. But how can…

You’ve probably heard that your small business needs to be on social media. But where do you start? There are so many social media platforms out there, but they are not created or used…

In this blog post, we discuss how to create your email marketing goals, decide what message to share and pick an email marketing platform to send your emails from. If you’ve started looking around…

Many small businesses know they need to post on social media, so they jump in headfirst without a plan of attack. While this can work, it usually doesn’t. After a while, the social media…

If you’ve been in the social media sphere for a while, you may be frustrated by your lower engagement rates. You probably blame the algorithm. If you’re newer to social media, you may be…

Email is not dead You heard me right. Email is not dead, which means we should take advantage of this incredible marketing outlet. How? Through the power of newsletters. Don’t believe me? Let’s dive…

In part one of this series, the importance of creating a comprehensive and dynamic 12-month marketing calendar that’s built on a solid foundation of customer demographics, short and long-term goals, personal level of commitment…

A well-crafted marketing calendar allows businesses of any size to launch, monitor, analyze and adjust marketing efforts as campaigns are evaluated. For small-to-medium companies, however, the benefits are even more far-reaching. A comprehensive marketing…