When someone mentions blog content, many people imagine a savvy writer sitting at his or her keyboard and writing a sort of long-form, online diary. But blogs have evolved to become one of the best ways to continue adding SEO and valuable content to your business website. So let’s go through how SEO and blog content work together to help your business.
What Is SEO?
Search engine optimization (SEO for short) is the practice of optimizing online content (like blogs) so it ranks prominently on search engines. You may have heard the joke that the best place to hide a body is on Page 2 of Google, and this SEO joke is so good because it’s true: the first page of search engine results see about 95% of all traffic. And that’s why creating SEO-rich content is so important.
Google alone processes more than 40,000 search queries per second, and if your content has been optimized for search engine algorithms, your business or brand can capitalize on that curiosity. According to research from BrightEdge, SEO drives 1,000% more traffic than organic social media does.
But why choose blogs as a source of SEO for your business? Let’s talk about it.
How Blog Content Helps Boost Your SEO
On average, long-form content generates eight times more page views, three times more social media shares, and nine times more leads than short-form content. And blog posts are still the most effective form of content, even over email, ebooks, and white papers.
Blog content is a great way to boost your business site’s SEO. Ahrefs shared an article with results and insights from a recent search traffic study they conducted, and they found that there are hundreds of SEO issues that can prevent your website pages from ranking well on Google. The number one reason they found was that your pages don’t have backlinks. Blogs are a great source for backlinks – your articles likely have a small section included in them that touts your products or services, but the rest of the page contains a wealth of knowledge on your area of expertise, and other bloggers, industry professionals, and individuals are more likely to share links to a recent blog post they read than they are to talk about your “About Us” or product and service description pages.
By offering free blog content that others can learn from and backlink to, you will create higher ranking opportunities for your business when combined with an SEO content marketing strategy and goals. According to Semrush, companies that have blogs produce, on average, 67% more leads per month than companies that don’t.
Blog Articles Are Essential to Your Content Marketing Efforts
Today, nearly half of all consumers will go through up to five pieces of content before engaging with a sales representative. As more products and services become available remotely, it’s important that the business responsible for providing those items has a strong and well-rounded web presence. In the recent past, a business didn’t need a website or a social media presence to increase revenue. But today, even people shopping for local products and services want to verify the legitimacy of your business through your online presence. If you have pages that haven’t been updated for years, your chances of reaching new customers through web-based channels decrease drastically.
Blogs, especially evergreen blogs based on topics that don’t age much month-over-month or year-over-year, are pieces of content that can boost your business’s SEO more and more over time and as you add more content to your blog.
How SEO Helps Boost Your Blog Content
Some of the most popular types of blog content include how-to articles, listicles (list articles), and news and trends. So what does that tell us about the relationship between blogs and SEO? It tells us that blogs have the most success with articles that cater to topics that are commonly searched. Think of your own search trends: it’s very likely that in the last week, you have asked Google about a piece of breaking news, how to complete a task or DIY project, and/or a list of the best of anything: movies, TV shows, stocks to invest in right now, athletes, actors, local restaurants – the list is endless.
The best blog posts are ones that can answer a question or that bring a fresh perspective to a popular or timely topic. Your business occupies a unique space on the Internet, and SEO is the map that shows people where to find you and it helps them get to know your brand and what it cares most about.
Let SharedTEAMS Worry about How SEO and Blog Content Work Together for Your Business
Content may be king, but your business doesn’t have time to buy into over-the-top content marketing strategy programs with packages that include tons of projects you’ll never need.
SharedTEAMS is a customized version of a content marketing agency that offers communications services scaled to meet your specific business goals, and that includes blog article projects. Do you want monthly blog articles researched, scheduled, and published on your website? Weekly articles? Tell us what you need, and we’ll help you create project details and objectives that fit within them.