Skills Assessment

PLEASE COMPLETE THE SKILLS QUIZ BELOW TO COMPLETE YOUR APPLICATION.

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Communications Skills Assessment: Part 1

This skills quiz will let us know what skills you have and are in the process of developing. Please be completely transparent during this quiz. The first part of this quiz is all about your experience. The second part of this quiz is open-book, so please be resourceful while you complete this quiz. Please allow up to 25 minutes to complete the next steps. This quiz is not timed.

What do you have experience in? Mark all that apply.

Copywriting

Technical writing

Writing content for email campaigns

Creative writing

Blog writing

Blog writing with an SEO focus

Website content writing

Optimizing social media pages

Creating email sequences

Writing press releases

Media relations

Editing

Creating social media posts (words + images)

Writing content for advertisements

What platforms do you have experience using (for work purposes)? Mark all that apply.

Google Drive and DOCs

WordPress

Medium

Mailchimp

ActiveCampaign

Aweber

SendinBlue

Hootsuite

CoSchedule

Sprout Social

Buffer

PromoRepublic

Facebook Business

Instagram Business

Pinterest Business

Twitter

YouTube

Canva

Other

What platforms do you have experience with that are not listed above?

Upload or share the link to at least 2 work samples that you believe to be an accurate representation of your skills.

Drop files here or

Max. file size: 2 MB, Max. files: 5.

You can add links to work samples here. Use the '+' button to add up to 5 links.

Project Title

Project Link

Communications Skills Assessment: Part 2

This skills quiz will let us know what skills you have and are in the process of developing. Please be completely transparent during this quiz. This second part of the quiz is open-book, so please be resourceful while you complete this quiz.

If you are tasked with writing content for an industry you don’t know anything about in a format you have little experience in, what is your approach?

Edit the following sentence for grammar, spelling, and punctuation errors. Feel free to add and change words, if necessary.

However now if we are to balance and introduce ‘resiliency, reliability, methodical ” into business operations seems like a risk based approach needs to be rolled into efforts.

Let’s say you’re writing content for two different product-based businesses that ship anywhere in the U.S. Business A sells vegan skincare products to an audience primarily made up of middle-aged, affluent women. Business B sells skincare products to and for middle-class men who work labor-intensive jobs. How would the messaging differ for each business? Describe your approach for each content project and include a short example, such as the words in a display ad or social media post.

A local brewery is hosting a weekly event in an effort to bring in more guests on Wednesday nights in the Columbia Heights neighborhood of Washington, DC. They serve various men and women 21 to 55 who gather in large groups to catch up, drink, and eat. You choose the event type (e.g. karaoke night, a visiting band plays, game night, a beer and cheese tasting, etc.). Please write campaign content for the following pieces:

Email Subject Line:

Social Media Post:

Display Ad:

Landing page (first few sentences):

Facebook Event Description:

An accounting firm that specializes in helping small businesses in all industries across the U.S. with their bookkeeping and taxes needs to build their email list. They target small businesses with 1-10 employees, so it’s likely that the business owner will be the one signing up for their emails. To do so, they’re creating a pop-up opt-in form on their website that promises an ebook in exchange for a prospect providing their email address. This pop-up and ebook will be live for the next three years before it is updated. You are tasked with creating the content of the ebook. What should the topic of the ebook be? Provide the topic and title of the ebook as well as your reasoning for that topic and title.

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