Social media blog Social Media Today reveals 5 social media lessons that startups can learn from how big businesses conduct themselves online. Social media gives startups reach that was previously next to impossible to obtain, and to make the most of these new opportunities it’s worth learning how the “big guns” plan and execute their campaigns – since the tools available to them are also available to startups.
You can read the full list at socialmediatoday, but to recap, they suggest:
Develop clear, focused goals
Don’t waste your time by launching a campaign without a good idea what you’re hoping to achieve.
Content is still king
Make sure your social media plan is centered around creating engaging content for your audience to enjoy and interact with.
Study your audience
Get to know what motivates them, so you can target your efforts accordingly.
Don’t get caught up in tactics
Keep your goals and your audience in mind, and let the mechanisms be tools, not the focal point.
Are there any other lessons you have learned from watching big business on social media?
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