Small businesses get a bad rap. As an entrepreneur, your main goal is to succeed in business so it’s natural that all your choices should lead you there. But setting up a small business doesn’t mean you should only expect small deals or profit. In fact, small businesses account for 99.7% of all employer firms as per a study from Chron. If your dream is for your business to be a household name or to grow exponentially, it’s easy to forget that there are great benefits to beginning your entrepreneurial journey in a small town. Because of today’s technology and ease of communication, small businesses all over the country are receiving and sending out large orders all over the world.
Main Street Means Major Foot Traffic
Having your business on a main street style area is a great way to invite a lot of foot traffic that often translates to better sales. Larger companies in big cities often rely on online sales without ever visiting the store. The benefit of small town communities is that customers from all over walk and pass through your store. These customers like to peer in the windows of the stores they walk past and they frequently stop to take a look. Many businesses know that getting clients inside the shop is the first major step closer to a sale so smaller businesses definitely benefit from the environment.
Locals Prefer Small Businesses
There’s no denying that small towns have a real need for your business. While larger stores may offer a slight price advantage, there are many products and services that these chain stores can’t offer to customers. Everyday services like car washes or lawn care are best suited to small businesses that can provide personalized options. Setting up your business in a community then gives you an advantage for customers who can’t get these services anywhere else.
If you’ve ever lived in a small town before, you should be familiar with the fact that small businesses are the ones responsible for meeting these important needs like barbers, tailors, and laundromats. Communities welcome these businesses because residents know the owners and encourage local growth. As your business grows, so will your customers’ loyalty since they know that doing so will also help them. It’s important to remember that small businesses that begin in a town don’t just benefit their own growth, but that of the whole community as well. All in all, these perks can give your venture the right push to bring your business to the next level.
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