What do you think about On-Page SEO?
In a world full of constant innovation, many industries have realized the necessity of a strong online presence. In fact, many businesses have realized their online presence has been more important to the success of their efforts than a physical storefront. From this realization, more and more businesses are now competing for the attention of their target market online. This is where SEO (Search Engine Optimization) comes into play. This is how highly your website ultimately ranks in search engines. The higher your rank the sooner your target market can find you when they search for something relevant to your business, you can refer to these results as the SERP (Search Engine Results Page).
Regardless of your skill level or familiarity with SEO, here are 3 principles to keep in mind as you create, revamp, or optimize your website (to help on-page SEO or SEO directly affected by edits to your website) whether you do it yourself or have skilled professionals do it for you.
Principle #1: Structure
One key aspect of how search engines look at a website is through how that website’s information is structured. Well what do we mean by that? What is the hierarchy of information on your website, do we care more about this product or this service, and how do we distinguish between them in terms of importance? These are key considerations to keep in mind when organizing your website. Through sitemaps, header tags, and keywords, search engines can more easily index (or take inventory of) what is most important and what to show in search results that will get your target market to your website.
Principle #2: Faster is Better
When it comes to SEO, another key consideration is how fast does your website load? This is important because the faster your website loads, the faster search engine bots can index your website’s content, images, and all other information. Are your images too big in terms of file size, if so that will put more strain on your website and cause it to load slower. This is where image optimization comes into play. Having smaller file sizes, while still having high-quality images will help your SEO efforts.
Principle #3: Content is King
This principle has the potential to be extremely important in all of your SEO efforts. The structure of your content is very important, but let’s not forget “the quality” of a website’s content is priceless. One term to keep in mind is E-A-T (Expertise, Authority, and Trustworthiness). This term does not just apply to SEO, but the quality of your website and its content in general. The overall principle is, can you position yourself as an expert in your industry through your content, can you position yourself as an authority through link building and having your content in other reputable places on the internet, and lastly can you position yourself as trustworthy through testimonials and reviews. If your website can do all of this with unique content, then you are definitely on the right track to ranking competitively in your industry to your target market! Really try to keep original and relevant content on your website as much as possible, this will only help your efforts and help your market find you easier.
Each one of these principles has a wealth of depth to them and specific technical knowhow will be vital to implementing these principles perfectly, but hopefully now you have a better general understanding of the overarching principles of what will be a formula for good SEO!