Website Funnel Optimization

Project Details

Typical Costs

10 – 15 Hours

Typical Timeline

4 – 6 Days

Project Overview

The Website Funnel Optimization project is focused on improving the experience users have throughout your marketing funnel, which can include landing pages, emails, and more. Our focus in this project is to streamline the overall experience in your marketing funnel in order to increase overall traffic and the conversation rate.

This project is ideal for those looking to improve their conversion rates after their content and design are in place.

Please note that a “conversion” can be a purchase, opt-in, sign-up, download, or some other goal. This project helps streamline the process your audience takes to get to one conversion.

what to expect

What to Expect

Throughout the Website Funnel Optimization project, our team optimizes the user experience throughout your marketing funnel. This may include:

  • Updating an opt-in form
  • Implementing lead magnets to capture email addresses
  • Testing the connection between your email list and opt-in form
  • Streamlining the purchase process

Optimizations will be determined based on your business’s needs, industry, and the content that is already on your website.

Performance

Improving the user experience in this Website Funnel Optimization project can help remove conversion barriers and increase the conversion rate on your website.

Having website tracking set up is a prerequisite for this project, either through a Website Tracking project or otherwise. It is best to have multiple months of data before beginning this project.

To increase the performance of this project, we also recommend that you offer a lead magnet, which may be a downloadable ebook, using an automated email sequence.

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • What conversion do you want to focus on for this funnel optimization?
  • Do you have access to your hosting and domain accounts?
  • Do you have access to your Google Analytics or another tracking account?
  • Have you tried optimizing your user experience before? If so, what did you try? What worked? What didn’t?
  • Have you requested feedback from users? If so, what did they say? Have you made website changes based on their feedback?

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, we review your business’s Member Profile and the project details. We confirm access to your business’s hosting account, domain registrar, email marketing account, any other third-party services or plugins, lead magnets, and any other asset that will be used in this project. We may ask you questions to clarify details or expectations before we get started.

Before we dive in, we will review your current website funnel. Doing so, we will also review the analytics on your website, including:

  • Traffic flow
  • Bounce rate
  • Click-through rate
  • Conversion rate
  • Site exit points

2) Initial Project Approach

During the next phase, we determine what optimizations will benefit your funnel the most, which may include:

  • Creating a drill-down structure of the web pages used in the funnel
  • Implementing lead magnets to capture email addresses
  • Streamlining the sign-up or purchase process

Once finalized, our team will present the strategic approach to you with details about the next steps, including all recommended changes to your website and other assets. All recommended optimizations will be based on industry best practices and your current funnel content. We encourage you to provide our team with feedback during this phase.

3) Project Presentation

During this phase, we implement your feedback from the last phase and finalize the optimization. At this phase, all changes will be in draft mode, if possible, unless otherwise requested.

At the end of this phase, our team will present a full overview of the entire project to you, providing a recap of the changes.

4) Project Closure Plan

Once you have reviewed the updated funnel, we make any requested adjustments.

At this phase, we push the funnel live unless you asked us to push it live in a previous phase.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.