SEO Enhancement

Project Details

Typical Costs

15 – 25 Hours

Typical Timeline

5 – 10 Days

Project Overview

This project will get your website up-to-speed on SEO best practices.

In order to be found organically by your target audience, your web pages need to use the right keywords. Using the right keywords helps improve your organic ranking on search engines. The higher ranking your web pages are in search, the easier it will be for your audience to find them.

In addition to your search ranking, to get your audience to click on your web page instead of a competitor’s, it’s important to optimize how your web pages are displayed in search.

This two-pronged approach helps you reach your target audience when they are searching for your products or services online.

We use multiple SEO tools to identify areas that could benefit from SEO enhancements on your website. From there, we implement those enhancements.

If you are choosing between this project and the SEO Monitoring project, please consider if your website has been online for a few years or not. If your website has been online for a few years or more, we recommend starting with this project before transitioning to the monthly SEO Monitoring project. For newer websites, we recommend starting with the SEO Monitoring project.

what to expect

What to Expect

To kick off this project, we audit your current website and determine your current search engine ranking. We also begin determining the keywords that should be targeted for your current SEO efforts.

With this foundation in place, we move forward with determining the best ways to improve your organic search ranking. We then implement optimizations to bring your website up-to-speed on SEO best practices. We send you frequent updates as we develop recommendations and make changes to your website.

Throughout this project, we may identify content gaps that should be addressed outside of this project.

Performance

Identifying the best keywords for your website and implementing them into your website can help improve your search engine ranking organically, which may help boost lead generation.

However, SEO is not a one-time project. Instead, this SEO Enhancement project sets your website up for continuous SEO Monitoring to constantly adapt to the changing needs of your target audience.

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project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • On which CMS was the website built? Please note that custom-built websites may not initially provide the right functionality needed for on-page optimization and may require additional effort.
  • How many times has the website’s CMS changed?
  • Do you have an in-house developer? If the answer is “yes,” then you likely want to implement optimizations in-house, If the answer is “no,” then you likely want our team to implement optimizations for you.
  • Do optimizations need to be reviewed by your legal team before being implemented?
  • How many times has your website’s URL structure changed? If the answer is 1 or more, or you’re unsure, please refer to our Website Maintenance project to resolve any potential URL structure issues that could impact SEO.
  • Has your website ever had a Google penalty?
  • Are you planning or considering a website redesign?
  • Do you own any other domains or subdomains? If so, do you want to run this project for that domain or subdomain in a separate effort?

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team reviews your Member Profile, project details, and your goals for this project. If you don’t have specific goals for this project, we recommend using your industry-specific marketing strategy to develop your goals.

We will confirm all of the necessary access information for this project, including access to your website.

2) Initial Project Approach

During the next phase, our team audits your current search engine ranking and starts identifying the best keywords for your web pages.

Throughout this process, we determine the next steps to optimize your website for organic search engine rankings.

We send you an update with our recommended next steps in priority order. Our recommendations may include changes that impact the following:

  • Keyword rankings on search engines
  • Headlines
  • Permalinks
  • Domain names instead of sub-domain names
  • Adding alternative text to images
  • Adding schema markup (to create rich snippets)
  • Adding title tags
  • Adding meta descriptions
  • Internal links
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3) Project Production & Control

During this next phase, we move forward to carrying out optimizations on your website that will benefit SEO, which were identified in phase 2.

At this phase, we make all changes in draft mode. We do not publish changes until phase 5.

We check all updated pages to ensure functionality, scan for spelling and grammar errors, check the contact information, and double-check calls to action.

At the end of this phase, we send you an update so you can monitor project progress. Typically, you will be able to review all updated pages at this phase. We encourage you to provide our team with feedback.

4) Project Presentation

During this phase, we implement your feedback from the last phase and finalize the SEO enhancement, completing all vital SEO tasks identified during phase 2.

We check all updated pages to ensure functionality, scan for spelling and grammar errors, check the contact information, and double-check calls to action.

As we finish this process, we may recommend additional projects, such as Blog Articles, to fill content gaps that are harming your SEO.

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5) Project Closure Plan

Once you have reviewed the updated web pages, we make any requested adjustments and push them live.

After the completion of this project, most members choose to pursue a recurring SEO Monitoring project.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.

Direct Access To your Remote Marketing Team

We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.