Directory Listings

Project Details

Typical Costs

2 – 3 Hours

Typical Timeline

5 – 7 Days

*Our team will help you identify the best third party directory update software to streamline this process, which will likely carry a one-time cost of $50 to $100.

Project Overview

With the increase in the use of mobile devices to find the services that we need quickly and easily, it is increasingly important to keep your business details up to date with all of the different online directories.

We all know that we need to keep our information updated on Google My Business, Yelp, and Facebook Business, but did you know that there are over 80 online business directories potential customers are using to find your store, your website, and to access your services?

Keeping up with all of them can cost you many hours, but this can be the determining factor between you and your competition getting the customer.

Our Directory Listings project is a quick and easy way to update all of your listings at once and to keep them up to date, without any effort on your part.

what to expect

What to Expect

In the initial phase, our team identifies the best tools to distribute your business details to all online directories relevant to your business at once. Once we have selected the right tool, our team will collaborate with you to get an account set up.

Once we are ready to move forward, our team will work with you to collect any business details that we do not already have on file, including your contact information, social media channels, company logo, hours of operation, and anything else that can be used in the different online directories.

Once we’ve helped you set up the appropriate account, we’ll distribute your business information to all of the online directories important to your industry, providing you with before and after reports to show you all of the directories that have your correct information, some of which you may not even have known existed.

Performance

Online directories are one of the most cost-effective ways to quickly increase your search engines page rank and generate a spike in relevant traffic.

Keeping your business information up to date and listed with all relevant directories ensures that you are not turning away business simply because the customer can’t find your contact information.

This extremely cost-effective project can save you many hours of manual labor while increasing your potential to bring in additional business.

impact
project considerations

Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • Do you have specific directories in mind that are important for your industry?
  • Do you have all of the relevant public details associated with your business readily available?
  • Are you currently undergoing a redesign or messaging update? If so, you may want to postpone this project until that effort completes.

Project Samples

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team will coordinate any necessary access details. From there, we will begin the process of identifying the best third party directory update software for your business and confirm the business details that will be used for distribution to the directories.

2) Automated Directory Update 

During the next phase, our team will complete and confirm the business content message that will be used for the directory updates.

We will then work with you to get the directory update software purchased and begin distributing these details to all relevant business directories.

3) Final Report and Completion

Once the directory update process completes, our team confirms that there are no outstanding updates pending, and we provide your team with a final report and close the project.

Project Tips

You may want to consider a directory listing update for your business if your business generates leads online and you are interested in improving overall search engine visibility. We have seen this project be most effective with businesses that are beginning to establish their online search presence and have a limited inbound link profile.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.