White Paper Design

Project Details

Typical Costs

6 – 10 Hours

Typical Timeline

3 – 5 Days

*Estimates based on designing a PDF with custom graphics and about 2,000 words.

Project Overview

PDFs are versatile and easy to share. The PDF format is perfect for ebooks, white papers, or other lead magnets; catalogs; offering memoranda; printable menus (restaurants shouldn’t use menus in PDF format on their websites; learn why here); and more. If you have content you need designed and saved in PDF format, this is the project for you.

A downloadable PDF is an excellent way to provide your users with premium content in order to educate or entertain them while also positioning yourself as an authority on the topic. Because the information that you are providing is expert knowledge and has value to your audience, this information can also be used to generate leads. To learn how to create a unique lead magnet for your business (and implement it), check out your industry’s marketing strategy.

what to expect

What to Expect

Our team takes your PDF Content, either created by our team during a project or created by your team, and designs the PDF according to your visual branding guidelines.

Each PDF we design is unique because we combine the content, your visual branding, your intended audience details, and more to develop the design.


PDFs designed with your visual branding strategy in mind can improve the performance of a variety of projects based on your needs.

A well-produced PDF can be used as a means to capture email leads through your website. This is an opportunity for you to collect a list of qualified leads to engage through your email marketing efforts, including your sequenced email campaigns and newsletters.

Getting the PDF Content professionally drafted according to your business’s messaging approach before the design phase can increase the performance of this project.

Creating a unique lead magnet for your audience can increase the performance of this project. For more ideas on what kind of lead magnet to create for your audience, check out the best practices for your industry.


Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team will use your Member Profile, PDF content, and any details you provide our team as the primary sources for this project.

We also begin to develop a design approach for the PDF based on your business’s branding strategy.

2) Initial Project Approach

During the next phase, our team finalizes the design approach.

Our team sends you an update to show project progress and the design approach. We encourage you to give our team feedback during this phase if the design approach does not align with your vision.


3) Project Presentation

If you provided our team with feedback during the previous phase, our team will address those requests in this phase.

Then our team will finalize the PDF design and review it for readability. Once reviewed, our team will present the designed PDF draft to you, including the strategic approach for the design and any updates made since the last phase.

4) Project Closure Plan

Once you have reviewed the PDF draft, our team makes any requested updates, reviews the piece for readability, and finalizes it.

Once completed, we present the final PDF to you and give you access to it. Our team can also implement the PDF into your other programs, such as a lead magnet on your website for your email marketing program.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.