17 – 23 Hours
5 – 8 Days
*Estimate is based on four emails in the sequence.
According to Venture Beat, “Automated emails drive conversion rates 180% higher than batch emails.” This is why Sequenced Email Campaign projects are one of the best ways to target specific sections of your audience while building a foundation of trust and knowledge with subscribers.
Whether you want to walk your new subscribers through the first few steps of the customer journey, driving them to one specific conversion; recapture the interest of previous customers; target subscribers who constantly engage with your emails; or re-engage inactive subscribers before purging your list, a Sequenced Email Campaign can help boost your conversions.
Depending on your goal for the campaign, your Sequenced Email Campaign can be any of the following:
- Onboarding Sequence
- Welcome Sequence
- Abandoned Cart Recovery Sequence
- Renewal Sequence
- Event Sequence
Or it can be a different type of sequence entirely as long as all of the emails are related and focus on one purpose. Sequences can be either time-based (sent at specific time intervals) or trigger-based (based on a user’s interaction with the emails). Trigger-based sequences are sometimes called Drip Sequences.
Regardless of the type and goal of your campaign, all of them are automated, meaning once they’re created, they send automatically according to the rules set for them, and they can be turned on and off at any time.
What to Expect
Our team manages the entire project scope, from creating the sequence topics to writing the content for each email, and from optimizing the sequence for maximum value for your subscribers (which will spur conversions) to scheduling the completed sequence to aid the customer journey of your subscribers.
Our team researches, writes, and publishes content tailored for your Sequenced Email Campaign to provide value for your subscribers.
We also review and optimize your current subscriber list and funnel, test sequence functionality across multiple email platforms and devices, and strategically schedule the sequence through automated distribution.
Sequenced Email Campaigns are an excellent way to automate custom emails for individual prospects or customers.
By providing valuable content to your subscribers based on actual interest or stage of brand awareness, your subscribers are more likely to engage and convert at a higher rate than they otherwise would.
The automated process provides a seamless and consistent experience for your customers, further helping them trust, engage, and convert.
Sequenced Email Campaigns can also be used as a customer service tool by providing your customers with a simple way to navigate your products or services before, during, and after purchases through educational, progressive emails that reach your customers in a place they visit often: their email inbox.
Creating a signup form on your website to collect email addresses of website visitors can increase the performance of this project. Our team can help you determine the type of signup form, such as a pop-up or full landing page, based on your website and needs, as well as complete the entire process for you, designing it according to your business’s visual branding.
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- Do you have a specific sequence in mind? For example, a sequence for new subscribers, new customers, those who are in a specific place in the customer journey, etc.
- Are you happy with your email content approach as it is now?
- Do you have a vision for your email sequence in look and feel?
- Do you want simple, text-focused emails or image-focused emails?
- Have you had problems with previous email campaigns?
Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.
We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.
Click here to learn about our team’s industry-specific strategic approach.
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
1) Access Coordination and Strategy
During this initial phase, our team reviews your Member Profile as well as the project details. We either log in to your email marketing account and review previous emails and sequences, and their overall performance, or we create an account for you. We may ask you questions to clarify details or expectations before we get started.
Our team will also begin formulating a strategic approach for the sequence, creating either a schedule or a set of rules. We will develop the sequence based on best practices for your industry.
2) Initial Project Approach
During the next phase, we analyze the current email acquisition avenues, such as a landing page on your website, and determine other acquisition opportunities for this sequence. During this process, we review your audience lists, segments, and tags to determine if the segments need to be narrowed down to improve engagement rates. We may create a new list or segment to create the most effective audience for this sequence.
After identifying or creating the most effective audience for the sequence, we finalize the strategic approach for the sequence.
At the end of this phase, our team sends you a presentation that covers the audience and strategic approach for the sequence.
3) Project Production & Control
At this point, our team chooses the best template to use for the sequence and begins to curate sequence content and source or create images for each email. When the sequence is about halfway complete, we send you an update so you can view the drafts and monitor project progress.
4) Project Presentation
During this phase, our team completes and finalizes the email content and associated images for each email. We test the sequence for functionality across email platforms and devices, and make any adjustments to the emails, as necessary.
Once the emails have been tested, we present the entire sequence to you, including the strategic approach behind each email and CTA.
5) Project Closure Plan
Our team waits at least one week after presenting the final sequence before turning it on. If you specifically request that we wait to turn the sequence on, we will wait for your approval.
If you review the sequence and request changes, we pause the sequence, make the requested updates, send you another update going over the changes, and turn the sequence on at the appropriate time.
- If you currently don’t have an email marketing platform, Mailchimp will likely suit your needs. Please note that many email marketing platforms do not offer sequences in their free plans.
- If you’re a B2B, your audience will typically have heavier spam filters, so it’s probably best to use a simpler, text-focused template.
- If you’re a B2C who focuses on images for your business, you will likely want to use an image-heavy template that is easy to edit in a live editor.
- Formulate the strategic approach for the sequence around a very specific purpose and either a schedule or a set of rules.
- When narrowing the audience, try tagging versus duplicating subscribers in a new list.
- Start with a template that will work with the content you will create but know that the template may change depending on the content. Update the template colors to match your visual branding.
- Always review each email to double-check spelling and grammar.
- Send test emails to yourself. Ensure each email looks good. Check all hyperlinks for accuracy, including linked images.
Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.