Amazon Advertising

Project Details

Average Cost

10.8 Hours Monthly

Average Timeline

10 Days to Launch

Project Overview

Our team manages your Amazon ads, which typically includes 3 ad campaigns with 2 ad groups each, though we customize this project based on your needs. If this is your first time running Amazon ads, then we recommend a minimum ad budget of $250 per month. Note: Ad groups can include multiple products.

We manage your Amazon Ads using your current campaign structure. This typically reaches high-intent shoppers and utilizes multiple advertising options, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.

what to expect

What to Expect

Our team manages and optimizes your Amazon ad campaigns.

For every project, our team is focused on establishing a predictable recurring Advertising Cost of Sales (ACoS) and scaling the program up as campaign opportunities present themselves.

Performance

The Amazon Advertising project expands your advertising efforts across the commonly-used selling platform, Amazon, with a focus on direct product sales, brand awareness, and ACoS optimization.

Throughout this project, we monitor campaigns and make enhancements based on campaign data to help you increase product sale volume while reducing the cost of each sale.

Depending on the ad types utilized, using professionally-designed ads according to your business’s visual branding strategy can increase the performance of this project. However, due to Amazon advertising guidelines, the majority of ad images that will be used in this project will be product images.

If you do not currently have Amazon campaigns or they need to be optimized before recurring management, we recommend starting with an Amazon Advertising Setup project first.

Please note that it is common to run more than one Amazon Advertising campaign simultaneously; however, we always recommend starting small and scaling as you see results. Our team will guide you through the initial steps as your project progresses. 

impact
project considerations

Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • Has your business used Amazon Advertising before? If not, you may want to consider an Amazon Advertising Setup project first.
  • Do you have an Amazon Seller account? If not, you may want to consider an Amazon Advertising Setup project first.
  • Do you have a target advertising cost of sale?
  • Are you familiar with competing products?
  • What are your advertising goals?

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, we will review the Member Profile and project details. We will also log in to your Amazon Seller account and assess previous campaigns.

If needed, we will clarify any details with you at this phase.

2) Strategic Program Overview

During the first month of this project, our team makes adjustments to your ongoing advertising campaigns to optimize them based on your goals. We send you an update of all changes, including:

  • Recent performance data to provide you with a baseline for moving forward
  • Broad overview of what is working and what is not working
  • Campaign optimizations made during this phase of the project

3) Recurring Monthly Updates

On an ongoing basis, our team monitors campaign performance and makes adjustments to ensure that the campaign performance is positive. We also monitor the competition and make appropriate adjustments based on changes to the competitive landscape, which can change dramatically on a week-to-week basis.

Our team provides at least one monthly update that includes the following information:

  • Campaign performance data
  • Broad overview of what is working and what is not working
  • Campaign optimizations made in the past month
  • Campaign optimizations that are planned for the future

Delegate To Your Remote Marketing Team

We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.