Our team sets up your Amazon ads, which typically includes 3 campaigns with 2 ad groups per campaign, though we customize this project based on your needs. If this is your first time running Amazon ads, then we recommend a minimum ad spend budget of $250 per month. Note: Ad groups can include multiple products.
For the campaign structure, we typically focus on reaching high-intent shoppers by utilizing multiple advertising options, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.
What to Expect
Throughout the Amazon Advertising Setup project, our team sets up the campaigns in your account. This project can also be used to optimize existing ad campaigns before we begin managing them.
During this project, our team creates an effective campaign structure for generating direct sales through Amazon, tracking ongoing program performance, and providing ongoing optimization.
Campaigns will focus on a specific demographic and geographic area through specific ad copy, keyword targeting, and goal conversion tracking, all of which will be created according to the details in your Member Profile.
In this project, our team creates an effective campaign structure for generating leads, tracking ongoing program performance, and providing ongoing optimization. This structure will be developed based on your industry’s best practices.
Getting your advertisements professionally designed according to your business’s visual branding strategy can increase the performance of this project.
Please note that it is common to run more than one Amazon Advertising campaign simultaneously and doing so may increase the performance of each campaign; however, we always recommend starting small and scaling as you see results. Our team will recommend the number of campaigns based on your needs and industry best practices.
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- Has your business used Amazon advertising efforts before?
- Do you have an Amazon Ads account set up?
- How many campaigns are you running?
- What are your advertising goals?
Tailored To Your Business and Industry
Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.
We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.
Click here to learn about our team’s industry-specific strategic approach.
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
1) Access Coordination and Strategy
During this initial phase, we will review the Member Profile, project details, and project considerations. We will also log into your Amazon Ads account or create an ad account for you.
At this phase, we will clarify any details with you, if needed.
2) Initial Project Approach
Our team begins developing your Amazon advertising program by creating the campaigns, ad groups, ad copy, keyword targeting, and goal conversion tracking according to your business’s needs and advertising best practices.
3) Project Presentation
During the next phase, our team finalizes and presents the advertising campaigns to you, and provides you with the opportunity to provide feedback before we launch the campaign.
4) Project Closure Plan
After we receive and implement your feedback, we launch the campaigns and provide you with another update.
Once the initial campaign is live, our team typically recommends shifting into a recurring optimization and maintenance program with our Amazon Advertising project.
Delegate To Your Remote Marketing Team
We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.