What does it mean to be optimized?
When it comes to having a website that is constantly polished and “optimized” there is a world of benefits to be had. So what does it mean to be optimized? A website has the potential to be a very powerful tool, if not vital when it comes to growing your business. A website can solidify your brand, give you endless amounts of data to drive decisions regarding your business’s target market, and attract a host of new clients/customers. All of this is possible, but only when businesses take the time, energy, and money in some cases to see their website as more than a one dimensional advertisement.
A website can bring a multitude of benefits and even be the life blood of your business, but only when you gain information, ideas, and interest from keeping a pulse on your website. This is what it means to “optimize” your website. We will take a look at a few ways to do just that!
Tip #1: Keep Your Website As Simple As It Needs To Be
When it comes to tips to keep in mind, this is a major one. Keeping your website simple does not mean that your website does not have a lot of content, or pages. What it means is that your website should really try to focus on its primary goals for its users. Extra large images, videos, and pages all “need to have a purpose” on your website. This makes it easier for potential clients to know exactly what you offer and why they should use your business without being bogged down with secondary information. This will also give your website opportunities to load faster if there are no unnecessary images or videos on pages. The faster pages load, the better your user experience on your website is and the faster customers can find you online.
Tip #2: Use Data To Drive Decisions
One major aspect, and some would say the most important aspect of website optimization, is to use data from analytics on your website to drive decisions for your company. Lets say your website is doing well and making lots of money, or your business is doing badly. If you do not know why, then neither scenario is ideal. Data needs to drive how your website and business grow. If you are doing well, find out why so that you can continue the pattern. If you are doing badly, find out why to quickly see what needs to change. These decisions will help in your optimization efforts and will make your business more fluid and profitable.
Tip #3: Use a CMS
Unless you are very technically proficient and can handle a variety of changes and potential issues yourself, in order to maintain and constantly optimize your website you want to use a Content Management System (CMS). Static websites have other benefits but for a majority of businesses the best way to have a website that can be constantly updated is to use a CMS. Please feel free to consult a web developer on what CMS will work best for your particular business.
These are just a few tips to help you keep your website as the best possible asset it can be for your business.