Our team will help you establish clear performance metrics for your marketing program by conducting research to identify the best reporting solution based on your needs. This project typically includes identifying and setting up 1 reporting solution, but we customize it based on your needs. Once the reporting platform is purchased (third-party fees may apply), our team will help connect and configure your performance reports so that you have a clear picture of the performance of your marketing program going forward.

Our team can help you launch or promote a product or service, build brand awareness, provide new information to customers, or showcase rebranding by helping you develop a plan to meet your goals. This project typically includes a campaign outline for 1 campaign on 1 platform, but we customize it based on your needs. Once your campaign goals are determined, our team will develop a high-level outline for one campaign across multiple platforms, which may include email marketing, social media, advertising, website changes, and more.

Our team develops a social media strategy for your business, which typically includes 3 platforms, though we customize this project based on your needs. Our team develops a framework for what social media platforms to use as well as content topics, content types, post frequency, and best practices for your industry. This framework helps guide your social media program and provides a cohesive experience for your followers.

Our team analyzes your top competitors in SWOT analysis format. We then develop a positioning statement for your audience as well as messaging guidelines for that audience. This project typically includes analyzing 3 of your competitors and developing a positioning statement for 1 audience. Once approved, the messaging guidelines provide specific dos and don’ts to help all team members craft content for your business – ensuring that the same tone and voice is used regardless of who is working on the content.

Our team drafts and schedules promotional emails touting a specific promotion, sale, event, company announcement, or new product or service, which typically includes 1 email using a drag-and-drop template, though we customize this project based on your needs. Our team works directly in your email marketing software account to draft and schedule the email. We draft content based on your promotion and design the email according to your visual branding while ensuring readability across all devices.

Our team drafts emails in an automated sequence, which typically includes 4 emails using a drag-and-drop template, though we customize this project based on your needs. Common sequences include Onboarding, Welcome, Abandoned Cart Recovery, Renewal, and Event. Our team works directly in your email marketing software account to draft and schedule the emails. We draft content based on your goals and design the emails according to your visual branding while ensuring readability across all devices.

Our team typically develops a high-level, 12-month content calendar that can be used year after year to help you plan and prepare for campaigns, sales, and launches that happen every year. However, we are happy to customize this project based on your needs. We outline a content calendar that helps you coordinate your communications, social media, and advertising projects together with timely campaigns for the future.

Our team adjusts the sitemap and content for your current website with a focus on creating an optimal user experience. This typically includes a 10-page website, but we customize this project based on your needs. We begin by drafting the updated sitemap and content in a Google DOC. After your approval, we make the adjustments directly on your website.

Our team sets up a chatbot on your website. This project typically includes 1 chatbot featuring automated bot responses leading to 3 calls to action, but we customize this project based on your needs. Our team begins by helping you identify the best third-party chatbot building software to meet your needs, which may carry a monthly cost of $15 to $150. We then create conversations in the chatbot software to help your prospects find the answers to their questions and convert.

Our team adjusts the design of your current website to create an optimal user experience and showcase your brand and offerings positively and effectively. This typically includes a 10-page website, but we customize this project based on your needs. We update your website directly while in draft or development mode. After approval, we push the site live.

Our team optimizes your marketing funnel to increase the overall traffic and conversation rate. This project typically includes 10 web pages, 1 form, and 1 email in your marketing funnel, but we customize this project based on your needs. We update each asset in your marketing funnel directly in draft mode. After approval, we push them live.

Our team drafts content for and builds a brand new website for your business, which typically includes 10 pages and mobile optimization, though we customize this project based on your needs. Each web page has an average word count of 600 words or fewer. We develop a sitemap for your website. We then draft content for and design all base web pages, from the Home page to the Product or Services pages, and from the About Us page to the Contact page.

Our team drafts content for and designs web pages on your site, which typically includes 1 brand new web page with an average word count of 600 words, though we customize this project based on your needs. Once the goal for the web page is determined, our team develops a web page that aligns with your current website’s messaging and design.

Our team will help you identify the best third-party directory update software to streamline the process of updating multiple directories, which will likely carry a one-time or recurring cost of $50 to $100. This project typically includes manually updating 2 directory listings, such as Google My Business and Facebook, before using the software, though we customize this project based on your needs. Our team drafts content to be used across all directory listings. Once approved, we enter the content into the chosen software to be disseminated across multiple directories that we believe would be a good fit for your business. The number of additional directory listings added or updated does not typically add to the project cost, but it may add to the software cost.

Our team sets up website tracking on your website to help you monitor the success of your marketing campaigns. This project typically includes setting up the tracking code on 1 website and accompanying platforms, though we customize this project based on your needs. We use Google Analytics, Google Tag Manager, and Google Search Console as our primary tracking and analysis tools. We set up connections between your website and your email marketing platform and active social media pages.

Our team reviews your website’s current SEO status and makes on-page adjustments with the goal of getting your website up-to-speed on SEO best practices. This project typically includes a site audit and basic SEO improvements, but we customize this project based on your needs. We optimize on-page SEO in two ways: 1) implementing the right keywords to help increase your organic rank and 2) updating how your web pages display in search.

Our team sets up your search and display ad campaigns, which typically includes 3 campaigns with 2 ad groups per campaign in Google Ads, though we customize this project based on your needs. If this is your first time running search ads, then we recommend a minimum ad spend budget of $250 per month. For the campaign structure, we typically use commonly searched terms related to your business offerings and location targeting, as well as display advertising to increase brand awareness and engage previous site visitors through remarketing efforts.

Our team sets up your social media ad campaigns, which typically includes 1 platform and 3 campaigns with 2 ad sets per campaign, though we customize this project based on your needs. If this is your first time running social media ads, then we recommend a minimum ad spend budget of $250 per month. Note: Facebook and Instagram count as one platform since the ad targeting overlaps. For the campaign structure, we typically use uses commonly searched terms related to your business offerings or interests related to the business offerings, and we use demographic and location targeting. We utilize multiple types of ad formats using the assets provided, such as boosted posts, carousel ads, slideshow ads, Messenger ads, and more.

Our team sets up your Amazon ads, which typically includes 3 campaigns with 2 ad groups per campaign, though we customize this project based on your needs. If this is your first time running Amazon ads, then we recommend a minimum ad spend budget of $250 per month. Note: Ad groups can include multiple products. For the campaign structure, we typically focus on reaching high-intent shoppers by utilizing multiple advertising options, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Stores.

Our team develops content for and designs a collateral package for your business, which typically includes 1 brochure, 1 flyer, and 1 business card template, though we customize this project based on your needs. Our team develops content that conveys the important details of your business to your audience with a design that aligns with your brand. All assets are print-ready at the end of this project.

Our team drafts content for and designs an ebook for your business. This project typically includes 1 ebook with an average of 2,000 words, but we customize this project based on your needs. We research topics that your audience is seeking out and then draft content to provide value to your audience while positioning you as the expert. The ebook ends with a call to action to buy your products or services.

Our team develops logo concepts with accompanying color palettes and fonts. This project typically includes 3 logo concepts, but we customize it based on your needs. We utilize your business details to develop your visual branding assets, ensuring that your branding truly reflects the different aspects of your business.

Our team develops print ads according to the specifications provided by the publication. This project typically includes 1 print ad, but we customize it based on your needs. Before we begin designing, our Communications Team drafts content for the print ad based on best practices. Our Graphic Design Team then designs the print ad according to your visual branding.

Our team develops display ads for your display ad campaigns, which typically includes 7 versions of 1 ad using the 7 most popular display ad sizes according to Google Ads, though we customize this project based on your needs. Before we begin designing, our Communications Team drafts content for the ad based on best practices. Our Graphic Design Team then designs the ad according to your visual branding.

Our team uses your branding assets to develop new logo concepts with accompanying color palettes and fonts. This project typically includes 3 new logo concepts, but we customize it based on your needs. Once we know what you like and dislike about your current visual branding assets, we develop new logo concepts. The logo concepts either use your current color palette and fonts or new color palettes and fonts to fully modernize your visual branding.

Our team drafts content for and designs everything you need for your next booth, which typically includes 1 banner, 1 table skirt, 1 floor banner, 1 brochure, and 1 flyer. However, we customize this project based on your needs. Our team develops content that conveys the important details of your business to your audience in relation to the event you are attending with a design that aligns with your brand. All assets are print-ready at the end of this project.

Our team drafts content for and designs a custom direct mail campaign for your business, which typically includes 1 print-ready postcard, though we customize this project based on your needs. Our team helps you set up the direct mail campaign via the United States Postal Service, including determining the best geographical radius to send the postcard to. We also estimate the product cost (the cost to print the mail pieces and mail them out using the USPS).

Our team drafts content for and designs a video ad for your business. This project typically includes one 15-second video ad, but we customize this project based on your needs. We add music that aligns with the ad for added effect while ensuring the viewers don’t miss anything on mute.