There are many advertising channels for you to consider, but it’s important to narrow in on the platforms that perform the best for product-based businesses. Overall, social media platforms are going to be great for brand awareness. Google and Bing ads are going to be your best option for attracting customers who are looking to buy your products.
GOOGLE & Bing ADS
Google is the largest search engine that provides opportunities for any business to sell its products; Bing is the second largest search engine. Google allows you to do virtually anything that other platforms offer. Use Google and Bing to spread brand awareness, record analytics, remarket, create display campaigns, show up in front of shoppers who are ready to buy, etc.
Depending on your product, it might make sense to advertise on LinkedIn if your customers are decision-makers. If it’s a B2B product, then LinkedIn is a no-brainer for PPC.
Facebook & Instagram
Facebook and Instagram have the most robust data on the demographics of their users. You’ll be able to easily identify your ideal, high-converting customer. On these platforms, you will also be able to build a stronger customer relationship through your sales funnel strategy and brand awareness campaigns. Remember to showcase professional images. You can also use these platforms to build an email list and capture leads.
If it makes sense to sell your product on Amazon, consider advertising on Amazon, too. Doing so, you’ll be leveraging a great platform that already has shoppers ready to buy. It’s the biggest search engine for product searches. It’s a platform that continues to improve and add new features frequently, including improved targeting options. To take advantage of targeting shoppers, optimize your product keywords and product category targeting through split testing and analyzing search term reports.
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