Audience Foundation

Subscription Marketing Strategy

Connecting with your audience online is critical to your business success. In addition to your digital presence initiative, you can leverage your happy customers’ experiences through a referral program, which helps promote your low-risk and complete offerings.

REFERRAL OR AFFILIATE PROGRAM

Referrals are very important for subscription-based businesses. Some businesses offer free services for a time period, expanded services for a time period, or discounted services. The key here is to offer your customers an incentive so they will want to share your business’s services with their friends or colleagues. This can be called a referral program or an affiliate program, depending on how you want to organize it.

Once you have an incentive, you need to create the program itself. How will it work? How will you track the referrals? How will you give the customer their benefits? It’s best to answer these questions with automation to ensure your referral program runs smoothly and immediately rewards your customers for their referrals.

Get creative with your referral program. Think about how your customers will use it and make it simple for them to refer others with a click of a button.

If your referral program is not bringing in new leads, go straight to the source and ask your customers why they haven’t taken advantage of the offer. You might find out that the benefit of the program is too small, the benefit is too difficult to attain, or maybe they just didn’t know about the program. Whatever you find out from your customers, take the feedback back to the team and modify the program to better serve your customers.

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