Creating optimum customer engagement is one of the top priorities on every entrepreneur’s list. One fairly simple way to increase this is by sending out regular email newsletters that showcase your startup’s products and services, earning traffic to your site. Billions of emails are sent and received every day and it’s getting increasingly difficult to stand out and engage with the customers that matter. Here are some great ways you can increase your startup’s customer engagement with email marketing:
Provide Useful Content
There are no gimmicks or shortcuts. If others proclaim to know the “secret to perfect customer engagement”, it’s hard to believe them if they don’t list content as the number one reason for success. It’s as simple as including interesting content that your customers will like. Content that doesn’t offer value will leave your emails unopened and your campaigns unsuccessful. Take a look at your previous campaigns and analyze the clickthrough and open rates. Study the campaigns that worked best and which parts customers engaged with. Adjust your strategy moving forward. If this is the first time you’re trying out an email campaign, you can either ask your customers what they’d like to see from your newsletter or make an educated guess. This involves some trial and error but as you go along, things will be much easier to fine tune.
Just like how it goes on your website, having effective calls-to-action (CTA) in your newsletters urges your customers to engage with your campaign. If your newsletter content leans towards an informational angle, encourage them to provide you with relevant information that can help your business or ask them to click through to learn more about your new services.
Optimize for Mobile
Design is just as important as content when it comes to customer engagement. Always think about how your newsletters will look like when viewed on a tablet or a cell phone. At present, more than half of all emails are opened on a mobile device so it’s the perfect time for you to make sure your newsletters are optimized. Utilize a mobile-friendly template and keep your subject lines short! Also remember that some touchscreen phones make it difficult to click on parts of emails so adjust the size of your CTAs accordingly.
Using these strategies will boost your customer engagement with your newsletter campaigns. This will then result in a positive push towards your business and encourage conversions and repeat customers!
Maximize customer engagement with an optimized email marketing strategy from a shared marketing department with years of experience and success in email marketing campaigns. Find out how Shared Teams’ solutions can transform your startup here.