As a marketing or business professional, you know how important visuals are in marketing, especially in this social media age. But how can you improve your visuals? How can you increase your engagement with…
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Conversion Rate Optimization (CRO) is a great practice to add to your marketing arsenal because it does not take much time or money, and does not typically require additional tools. Not only does CRO…
Prioritize customers, not leads. According to Small Business Trends, “The probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent.” Yes, we’ve shared…
Staying on top of trends doesn’t have to bust your budget. The key is to follow all trends but only choose the best trends to add to your marketing strategy. Let’s dive into the…
Staying on top of trends doesn’t have to bust your budget. The key is to follow all trends but only choose the best trends to add to your marketing strategy. Let’s dive into the…
At SharedTEAMS, we focus on proven results, not unproven ideas. So our #1 tip when it comes to building a better marketing budget is to start marketing programs at a small scale and increase…
Before you can present your marketing budget, you need to calculate the ROI of your entire marketing program. Here’s how you can do that: Step 1: Do the math. According to Investopedia, determining marketing…
As a business or marketing professional, you probably already have a marketing strategy. That strategy was crafted with sales in mind. Do you want to increase sales? Let’s improve that strategy in 3 practical…
Multichannel marketing is here. Startups and small businesses can’t get away with single-tactic marketing any longer. Gone are the days when referrals were enough. Gone are the days where it was enough to have a…
Digital marketing for local startups brings its own share of challenges and advantages. Thanks to technology and easy communications, getting started on your major goals is just as easy to do wherever you are. Your…