Our team drafts content for and designs web pages on your site, which typically includes 1 brand new web page with an average word count of 600 words and on-page SEO, though we customize this project based on your needs.
Once the goal for the web page is determined, our team develops a web page that aligns with your current website’s messaging and design.
What to Expect
Our team will use your Member Profile as the core reference for this project in order to build a web page that is catered to your specific audience.
Our Communications Team drafts the content in a Google DOC format, aligning each web page with primary and secondary keywords to improve on-page SEO.
Our Website Team builds new web pages from scratch. We design your website using the web page content as well as your Branding guidelines.
Depending on your needs, we may build a single web page or multiple web pages.
A web page is a tool for speaking directly to audiences that you are trying to reach for a specific reason.
Web pages can be considered another way to advertise a campaign, offering, or event, and they can help build trust in your business as well as build new customer relationships or strengthen existing ones.
If you are promoting an event, such as a trade show or an on-site program, you have the ability to reach out to users who are already interested in the event and bring them onto your site with content that answers their questions and register for the event.
If your web page will be used as a landing page to capture leads, creating a lead magnet related to your business can improve the performance of this project. Creating a downloadable will involve the Ebook project. To learn the best lead magnets you can use for your industry, check out your industry-specific marketing strategy.
People who are interested in specific services or work in specific industries are much more likely to convert if they can personally relate to the content on the page when they enter your site, which is why landing pages are so effective.
Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.
- What purpose will the web page serve? Will it be a landing page for a specific marketing campaign?
- Do you have specific audience targets for this web page?
- Do you want the web page accessible from your site navigation?
- Do you have specific terms or phrases that you would like to use or avoid?
Tailored To Your Business and Industry
Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.
We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.
Click here to learn about our team’s industry-specific strategic approach.
Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.
1) Content Strategy
During this initial phase, our Communications Team reviews your Member Profile, confirms project details, and asks you clarifying questions, if necessary.
We develop the strategic approach for the web page. We encourage your feedback on this approach as we move on to the next phase.
2) Content Presentation
Our Communications Team drafts the web page content, including your feedback, if any.
As we draft the content, we include these details for each web page:
- Page title
- Headers and subheaders
- Focus keyword and secondary keywords to benefit SEO
- Optimized snippet preview
- Meta descriptions, as appropriate
- A call to action that is hyperlinked to an internal page, as appropriate
After a final review by our team – which includes editing and reviewing content for flow, grammar, punctuation, and spelling accuracy – we present the draft to you in a Google DOC.
We encourage your feedback on the content before we move to the design phases of this project, but we can also make content changes during the design phases.
3) Design Strategy
During this phase, our Website Design Team reviews your Member Profile, and confirms project details and goals.
We also confirm access to any services necessary for the web page development that have not already been provided.
4) Design Presentation
During this phase, our Website Design Team develops the web page using the content and details drafted in previous phases.
Once the design is finalized, we present the web page to you. We encourage you to provide feedback at this phase before we push the web page live.
5) Project Closure Plan
After you have had time to review the web page, our team makes any updates and finalizes it. Once finalized and approved by you, we push the web page live and send you a link to the live page.
If additional web pages of the same type are requested, we develop those pages following all specifications of the first web page, including your requests, repeating this project’s design phases for the remaining pages.
If the web page will be utilized in other projects, such as digital advertising projects, our teams collaborate in the background.
Note: Landing pages may not be accessible from your site navigation, depending on the purpose of the page.
Delegate To Your Remote Marketing Team
We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.