Video Ad Design

Project Details

Typical Costs

5 – 7 Hours

Typical Timeline

3 – 5 Days

Estimate based on the creation of one video advertisement that is 15-30 seconds in length.

Project Overview

Using video in digital advertising is an extremely effective way to increase brand awareness and drive targeted traffic to your website. Videos perform better than text and images alone or combined, and they effectively capture your audience’s attention, even if members of your audience are experiencing ad fatigue.

Videos combine compelling visuals, text, and sound to give your audience a glimpse into what your brand is all about.

Additionally, people remember more when they read/watch and listen to something compared to receiving the content in one format. This is why the use of video advertising is expected to increase over the next few years.

what to expect

What to Expect

Throughout this project, our team will create one video ad in the standard size. The video, once complete, will be between 15 and 30 seconds long.

The ads are created with a focus on conversion and lead generation goals, including brand awareness, website traffic, and intent-based purchases. We typically create ads that are enjoyable and effective with both the sound on and while muted to meet your audience no matter how they’re watching or scrolling content without being obtrusive to their experience.

The deliverable for this project is one video file to be used by our team to implement in a Display Advertising or Social Advertising project.

Performance

The video ad produced in this project is designed to be implemented in a geographic- or interest-based digital advertising campaign structure that is designed to increase brand awareness and generate leads.

Using the final ad in a Display Advertising or Social Advertising campaign can increase the performance of this project.

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • What are your goals associated with your video campaign? E.g. increase brand awareness, generate leads, generate web traffic, generate physical traffic to a location, promote a product or service, promote an event, etc.
  • What products or services are you supporting with this ad?
  • What is the primary message to be conveyed through this ad?
  • Do you know what platforms you want this ad to be on? E.g. YouTube, Facebook, Instagram, websites that enable video advertising, mobile app games, etc.

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team reviews your Member Profile and the project details.

We will begin developing a strategic approach for the video ad.

2) Initial Project Approach

During this phase, our team creates a draft of the ad copy and starts creating the video ad. Ad copy is tailored for the type of campaign that will be implemented.

Once the video is in development, our team sends you an update to show project progress and the content approach. We encourage you to give our team feedback during this phase if the content and design approach does not align with your vision.

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3) Project Presentation

During the next phase, your feedback is applied to the ad. We may also create content variations for A/B testing within the campaigns.

We prepare the final ad before presenting it to you. We encourage your feedback during this phase.

4) Project Closure Plan

Once you have reviewed the ad, our team makes any requested updates and finalizes it. Once completed, we present the final ad to you and give you access to it.

At the completion of the Video Ad Design project, we typically transition it to a Social Advertising or Display Advertising project if you would like our team to manage the advertising campaign.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.