Link Building

Project Details

Average Cost

7.5 Hours Monthly

Average Timeline

10 Days to Launch

Project Overview

Our team identifies backlink opportunities and conducts outreach to secure backlinks on an ongoing basis, which typically includes 4 backlink opportunities identified per month, though we customize this project based on your needs.

We first identify your top-quality content and then identify backlink opportunities where other sites could benefit by referencing your content links. We conduct manual outreach to those websites in an effort to secure backlinks that are mutually beneficial for both parties.

what to expect

What to Expect

Our team finds link building opportunities for your website and performs email outreach in order to secure backlinks for your website.

This process happens in the following stages:

  1. We identify the highest quality content on your website.
  2. We find relevant link targets (e.g. publications, journalists, and bloggers) whose audiences will benefit by gaining access to your content and whose website offers high-quality links.
  3. We pitch story updates (using links to the high-quality content on your website) to those link targets.

Story updates are mutually beneficial for you and the person or publication we are contacting. This includes providing resources they are actively looking for, helping them fix broken links by replacing them with links to your quality content, and other white hat tactics.

We utilize on-page SEO best practices when identifying link building opportunities. We will not use black hat tactics.

Performance

Most of our Link Building projects help improve your SEO and lead generation efforts through intentional outreach.

To improve the performance of this project, we recommend having assets that are valuable for link targets, such as comprehensive guides that are not used as lead magnets, blog articles, infographics, etc. If you do not have these assets available on your website, we recommend starting a PDF Design or Blog Articles project before beginning this project.

Before sending your links to link targets, it’s important that your website is healthy, so we recommend running a Website Maintenance project alongside this project.

Link building is an important piece of your overall SEO strategy. We recommend running an SEO Monitoring project alongside this project.

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • Do you have an email address dedicated to media and related requests? E.g. [email protected]
  • What assets/links on your website do you think provide the most benefit to your audience?
  • Do you have existing partnerships, sponsorships, or associations?

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team reviews your Member Profile and the project details. We coordinate and confirm access details, as well as clarify any specific project requests.

If you do not have a media or related email account to be used within this project, our team can create one for you.

At this phase, our team begins determining what keywords should be targeted; while link targets will determine the final keywords used to create the link text that links back to your website, these keywords will help focus our future efforts in this project.

2) Strategic Program Overview

During the next phase, we identify the highest quality content on your website and confirm the target keywords that align with the content you already have.

If your website needs more high-quality content, then we create project recommendations to create those assets.

Once the assets are determined, we send you an update with the assets we recommend using as well as email templates we will use to pitch to link targets, including:

  • Letting them know they have a broken link and recommending a link on your website
  • Asking them to promote your content
  • Asking to be included on their resource page

During the first month of this project, we focus on setting up the approach. In recurring months, we will identify and reach out to targets.

3) Recurring Monthly Updates

Once you approve the initial approach developed in Phase 2, our team shifts into a recurring outreach and maintenance program. On an ongoing basis, our team will:

  • Identify link targets
  • Reach out to and respond to link targets via email
  • Monitor your email account used for link building outreach

When new assets go live on your website, we review them and may add them to our list of assets utilized in this project.

You can expect at least one update per month. After the initial approach is approved in Phase 2, we generally send updates a week before we contact newly identified link targets.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.

Delegate To Your Remote Marketing Team

We work as a fluid extension of your team to support your marketing initiatives in whatever capacity you believe is best.