Industrial Metal Supply
Industry: Metal Distribution
Location: Sun Valley, CA
IMS’s email marketing program needed an overhaul...
They needed mobile-friendly designs, a strategy to improve performance, and support switching email marketing platforms.
At the time, IMS didn’t have team members who specialized in HTML email design. Plus, their website didn’t accept online orders, causing a disjointed sales cycle.
IMS’s small in-house marketing team worked with SharedTEAMS to:
Audit the website funnel and suggest strategic actions to improve conversion rates.
We provided recommendations to the IMS team based on their goals. This saved the IMS team time and gave them next steps.
Identify what templates they needed to streamline recurring efforts.
Our team determined the best calls to action and landing pages to include in segmented email campaigns to reduce friction in the buying process.
Design custom, mobile-friendly email templates to take their marketing to the next level.
We reduced the level of effort by 20% by purchasing pre-made HTML templates and customizing them based on the IMS brand and the member’s goals.
Switch email marketing platforms.
Setting up the email templates in each email marketing platform streamlined the creation of each on-brand email, reducing billable hours by 20%.