Recurring Ad Design

Project Details

Typical Costs

3 – 4 Hours Monthly

Typical Timeline

Recurring (Monthly Updates)

Project Overview

Don’t let your advertising efforts go stagnant because of the dreaded ad fatigue.

If the ROI of your advertising efforts is decreasing even when you are constantly optimizing your ad spend, it’s time to update the ads themselves with Recurring Ad Design. This project is intended to provide newly designed or updated advertisements on a recurring basis to keep your ads fresh.

Fresh ads build brand awareness and generate qualified leads from your campaigns. They also help reinvigorate prospects who previously lost interest in your ads.

This project is ideal for A/B testing purposes.

what to expect

What to Expect

Throughout this project, our Advertising and Graphic Design Teams collaborate to determine the best ad creative based on what is and isn’t performing well.

In this recurring project, you can expect a new ad designed each month, which may mean a brand-new design, or minor design or copy changes for testing purposes. We will create multiple versions of one ad according to the sizes the current campaign is using.

The ads are created with a focus on conversion and lead generation goals in retargeting, audience interest groups, and geotargeting campaigns.

Each month, the set of image files will be implemented by our team in the corresponding Search Advertising or Social Media Advertising project.

Performance

Regularly updating your advertisements can increase the performance of your Search and Social Media Advertising efforts.

Testing what ads perform well over time helps you see a higher ROI from your ad spend. This includes testing the ad copy and design.

impact
project considerations

Additional Considerations

Consider the following as you begin this project. Our team is happy to collaborate with you on the best approach.

  • What are your goals associated with these ads? E.g. increase brand awareness, generate leads, generate web traffic, generate physical traffic to a location, promote a product or service, promote an event, etc.
  • What products or services are you supporting with these ads?
  • What is the primary message to be conveyed through these ads?
  • Do your ads have any special requirements? E.g. animated, interactivity (hover effects for links), etc.

Tailored To Your Business and Industry

Every brand is different. We believe that marketing should be highly-tailored for each brand. Since our team works with a wide range of industries that targets a variety of audiences across many markets, samples of our team’s work will convey an approach that is dramatically different from the approach that we would take for your brand.

We work closely with every new member to document their business’ unique visual branding and messaging approach prior to conducting any work.

Click here to learn about our team’s industry-specific strategic approach.

Project Phases

Our team will execute this project in defined phases and we will keep you updated on progress within each phase of development, giving you the ability to provide feedback, direction or collaborate with our team throughout every step of the process.

1) Access Coordination and Strategy

During this initial phase, our team reviews your Member Profile and the project details. We also review any previous or running ads, if any.

We will begin developing a strategic approach for the display ads.

2) Strategic Program Overview

During this phase, our team completes the development of the initial ads for your review. We typically create the ads using the specifications outlined by the platform and industry best practices. Ad copy is tailored for the type of campaign that will be implemented.

Once the initial ads are complete, our team sends you an update to show project progress and the overall approach. We encourage you to give our team feedback during this phase if the content and design approach does not align with your vision.

Once you have reviewed the ads, our team makes any requested updates and finalizes them. Once completed, we implement them in the corresponding project at the appropriate time.

3) Recurring Monthly Updates

On a recurring basis, our team will review how your ad campaigns are performing and make adjustments to the current ad design as necessary. We may adjust the copy, design, or both within the ad.

You can expect at least one update each month with details covering our overall approach for the latest ad design. After each new ad design is presented, we incorporate it into your advertising efforts in the corresponding project, unless otherwise requested.

Our team works as a fluid extension of each of our member’s businesses by developing strategies and executing projects in whatever capacity is best for their unique needs.